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Consumer Perception - Essay Example

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Consumer Perception

Advancement and changes have become a part of our lives and world is getting advance day by day as per needs. There have been times when inventions have astonished us as many impossible things have become reality as any dream has become truth. Truth has always seemed as stranger than fiction and science has proved this fact (02whole).
Many companies and product ranges have emerged to prove this fact and have benefited our lives. There are certain goods and products which have confronted our perceptions as they seemed unachievable or impossible to create but since technological advancement has taken place, all things have become possible. One such object in my mind is a personal robot that can not only do all the work being fed in its memory but can also predict and pursue human mind. Human perceives that computers and automated devices can only perform tasks which are already fed in the memory of the device but this robot will actually challenge the perception of human mind. I feel it will be unique in a sense that its sensor would have the capability of detecting the prospective future. There are many products which has made lives easier and quicker but the unique feature of this product is to function in a way that future tasks are also expected through the usage of sensors (flicker man made things). People have a mind set of getting attracted to things which are designed very well but features of this product will overwhelm the perceptions of all.
Such products are made to provide a stage ahead of what people are already using. It is one of those consumer products which is actually conceptualized keeping in mind the mind set and trend adopted by the people since past few years. Consumer products have been evolving from stage to stage and have reached a top level of providing satisfaction to all. This is possible due to survey and research of consumer demands and their likings. Research helps manufacturers and companies to predict what sort of ease and benefit a customer is looking towards from a particular product.
However, consumers have always looked for better options for themselves based on satisfaction level and ease. It is very important for a manufacturer to know what features or functions are expected out of its product as the whole activity of creating any product is to provide it with full satisfaction to its potential buyers. Manufacturers need to be cautious as they need to make analysis of what is required by the customer, as any wrong step or decision can make their work gone to rust. One of the important reasons in this regard is that people around the world are of different from each other. Their likings and disliking, their prospect towards things, their choices etc are all different as everybody belongs to different ethnic backgrounds and most of all have different exposures. It is very important to first make segments of the potential market and then to introduce any product in a based on that segmentation. Segmentation helps in dividing the markets based on the needs of customers which help the manufacturers to make available those products and goods which are actually required by them. It is also very important fo ...Show more

Summary

We would find a number of things around us which are made or discovered or created by men. God has blessed all human beings with the capability to think and thus, we could see utilization of this ability through different inventions and discoveries. In the early times, man lived in stones and started discovering things with the help of nature and his thinking ability…
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