Strategic Analysis of Aston Martin

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Pages 8 (2008 words)
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Found in 1913 as Bamford -Martin Limited by Robert Bamford and Lionel Martin, Aston Martin name was conceived after success at Aston Hill Climb. Over a 95 year history, Aston Martin has proved itself one of the finest luxury & sports car brand exuding and speaking of British style.


Considering this, our report will evaluate the future prospects for Aston Martin in seemingly difficult world economic conditions especially since the company has been facing takeovers a number of times in its history.
Apart from these changes in consumers tastes and choices, At a global level, there has been a world wide recession whereby food inflation has increased by 14% in UK and prices generally have increased all over the world. The impact of these on automobile industry has been that US automobile industry has landed in financial trouble and is seeking the financial bail out promised by President Bush. The UK automobile industry is following the same track and the sales of cars started deteriorating in 2006 when UK was hit by a recession in the real estate sector.
An article published in the Daily Telegraph describes the current situation as "The luxury car business is a ruinous place to be at present - which is unfortunate, given that these cars are a British specialty. Aston Martin, Bentley, Rolls-Royce and Jaguar Land Rover are all on short-time work, extending Christmas breaks and laying off staff. Last week, Aston Martin laid off 600 full- and part-time workers in Warwickshire"i
Political: The car manufacturers of UK are currently meeting up ministers and seeking financial help in the down term times of the industry. ...
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