He breaks down the communication process in understandable segments: Overconfidence, Social norms in the cabin, and Repetition. Then, related to Behavior, he cites the attitudes, expected norms of behavior, and perceived behavioral control, repetition, and confusion between repetition and recall.
For an article of less than 800 words that is a review of a 91 page manual of extensive research, Darby has done a very good job. He has given enough details to the categories and information, condensing the information so that it is quickly learned. He cited his sources, focusing mainly on Azjen's research. The way he cites the categories is organized and easily understandable. If one wanted to know the basics of the ATSB's manual, this is a quick readable resource.
The attached questionnaires in the ATSB's manual were used in the research for the compilation of data. This is mentioned also in Darby's article. He selected main topics and used those, mentioning the research that was available and used. Completely left out of any research questionnaire were anything asked of the cabin crew.
As mentioned previously, the research and experts used are excellent examples of the type of information to bring confidence to the reader. The information is logical and follows sequential thinking. There are no seen errors in the structure of the thought process. If there are any biases perceived in this article, it has to do with a prejudice against passengers. However, that is stated in the beginning because that is the focus of the article-attempting to understand why passengers do not pay enough attention to the instructions given by the cabin crew. This seems to enhance the writer's credibility because it is stated in the beginning and is cited from the manual.
My personal reaction to this is positive because it enhances my belief that passengers need more awareness of safety procedures on all flights and we need to do our best to continually make them aware of the rules and procedures.
Darby presents an excellent behavioral view of this problem, but he does not address the emotional content to any large extent. However, neither does the ATSB manual. It only discusses the behavioral. Whether it would be helpful to discuss the emotional or not would really depend on the reaction of the passenger to any type of emergency situation and how the cabin crew would handle it. The cabin crew could be trained to understand the emotional problems associated with passengers. That training would then reflect in how they work with the passengers once inside the cabin. There are many more cited documents in the original ATSB document than what Darby used or was able to use in his article. Also not explained was the perception passengers have of the flight attendants and the difference of perception between shorter flights and longer ones. The trust level is addressed in the ATSB report, but not mentioned in Darby's article.
It is my view that the article is quite valid and dependable. Whether Darby had a word length limit probably had something to do with the amount of information he was able to compile in the amount of allocated space. Had he had more space he could have included more about the research of the passengers, the reactions they have to the brochures in the seat pockets, and how much attention they actually pay to the emergency procedures. The statistics in the original manual by