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Strategic Management M1 - Case Study Example

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Strategic Management M1

Social needs are met and encouraged by team building exercises, and teamwork is encouraged throughout the organization. This helps provide a friendly atmosphere throughout the workplace. Esteem needs are met by the recognition of achievements by senior management to ensure that credit is always given where credit is due. This keeps employees motivated and gives them a high level of job satisfaction and gives them incentives to fulfill their potential and achieve great things. The top of the hierarchy is the self-actualization needs. This is about the development and realization of a persons full potential. Marks and Spencer's allows this need to be met by offering career enhancement and promotion opportunities, a challenging role for employees, achievement in work and pushing employees to fulfill their potential. Marks and Spencer's believe that self-actualization is a very important factor and will increase efficiency within the organization. ...
Nestle
The motivational policy within Nestle is based around a culture that has equal respect for all employees and there is a mutual respect that flows throughout the organization. This capacity to enhance human energy is an essential component to ensure the long-term competitiveness of the company. Nestle have a personal motivation based on a willingness to learn and to question what they are doing and why they are doing it, combined with their longstanding respect for Nestle values, will assure their success. Through open communication and active co-operation, Nestle invites everybody to contribute to improvements enhancing company results and personal development. This links in with self-actualization on Maslow's hierarchy of needs. Nestle encourage their employees to become involved with their ideas and contribute to the company. This will lead to increased career prospects. Employee contribution is an important motivating factor because they will fell that they are part of the team and feel that they are more involved. To conclude, the main emphasis of Nestles motivational factors is put on the employees becoming involved and forming a family within the organization where their main motivation is success and making the company better. Nestle try to develop employees so that they have high achievement needs as this will enable the company to achieve the best from its employees. This links in with Goal Theory by Lock who said that goals set by people ultimately affect their behavior. Employees at nestle are driven and motivated by the goals set by the organization and they will do whatever is necessary in order to achieve ...Show more

Summary

The paper has compared and contrasted visions of two companies for strategic development. The companies are: Marks and Spencer's and Nestle. The article has discussed strategy development processes of these two companies. The article has also compared how the two companies exercise motivational aspects, their organizational cultures and their organizational structures.
Author : kade65
Strategic Management M1 essay example
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