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Image Analysis - Essay Example

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Image Analysis

Picture 2 is a (stauer) watch. The image is also an advertisement picture showing a stylish watch modeled from a 1922 watch. The watch features are clearly displayed as well as the watch price and reduction in price.
The intended audience for the picture is all types of consumers. The advertiser promotes his products to consumers who may be shopping for a new watch as well as other non purpose consumers. This is because the language and the pictures are simple and not technical.
The watch appearance has also been greatly enhanced. Almost all the features of the watch are visible without straining. Even the beads and the time pointers are clearly visible and enhanced. These enhancements makes the pictures make the pictures more appealing
It is necessary to appeal the customer so as to make the product more appealing to targeted consumer. By making all the details of the watch visible as well as enhancing the picture so that it appears more shinny, the consumer is motivated to purchase the picture. The white font color against the blue background captivates the customer eye so that he/she can read the specific details.
The flower leaves color have been changed from green and red to black. The flower has been altered not to give both the aesthetic features and also act as a dull background and make the shinny watches be more captivating.
The top right part of the picture has been darkened to create an attractive image background. This helps in enhancing the picture as a single color background is not very appealing.
The change in texture and color of the blue background makes the image more appealing to the customer.

How the advertiser capture Need driven consumers
These are customers driven to buy a product because they have an impeding need.
Survivors
The advertiser clearly indicates that the price of the product has gone down by a 25% this captures the attention survivors; a further reduction of 10 percent is added to capture the survivors.
Sustainers
The advertiser quotes the price of all the watches so that the need driven customer can check the most economical watch. The appealing colors also captivate and motivate the buyer. The two year warranty also ...Show more

Summary

This is the extraction of meaningful information from an image or a picture. Pictures are usually enhanced to make them more appealing and attractive hence captivate the customer and promote or convey information to the reader. The design of advertising pictures must be geared towards attracting and captivating the customer, delivering meaningful information as well as to promote a given brand.
Author : kuhicorville
Image Analysis essay example
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