Popular Culture The consuming Life. People just decide to "go shopping" in order to reward themselves, to alleviate stress, to buy gifts for others, and so on.

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Miscellaneous
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Consumption is corelational to living. It is part of human existence. More often than not, consumption is a means to an end. For example, we consume food to go on living. We consume medicines to preserve our health. We buy clothes to protect us from heat and cold.

Introduction


From the moment we wake up, we are bombarded with advertisements that blur the line between need and want. In newspapers, magazines, radios, televisions, the internet, billboards, marquees, buses ---almost everywhere --- advertisements for tons of products and services force themselves into our consciousness. They urge us to buy this or that product or avail of this or that service. The extensiveness of an advertising campaign spurs name-recall which, in turn, translates to profits.
Companies can spend millions on a single advertising campaign. Advertisers, on the other hand, target our vulnerabilities to build within us the desire to buy a particular product or try a particular service. Most advertising campaigns capitalize on individualism. Ad campaigns make us think that we should pamper or reward ourselves and/or our loved ones with a particular product or service. Or some ad campaigns would want us to believe that a particular prestigious brand is available not only to the rich and famous but also to ordinary people. On the other hand, advertisers have ruthlessly targeted the young in their advertisements. Advertisers know that when children would hanker for a particular toy or a certain products, parents tend to buy these things for them. ...
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