Deep has found the potential for food products being the basic need having constant demand. He sensed the opportunity and tried to cash on it. The option for selling eggs has worked out for him and he has succeeded in running the business. Deep was personally involved in selling and he has made up a clear idea of the potential of the business and gave an equally good response. Success of a business venture always depends on looking for new business avenues; really understand the problem and the market around it22.
Tony deep with his strong zeal to earn money has proveked him to look for the best and innovative options. He first ventured into selling eggs and sustained then started looking into other possible options. Tony deep has started looking into new products which are ethnic and unique33. He with his strategies tried to make available the fresh products. For marketing and preserving these products he needs to know the right preservation techniques. He with his experience in canning has give an innovative idea up an idea for establishing warehouses store for food items and spices and selling them. He idea was to establish warehouses to store the products and market them around the region near the warehouse. Tony Deep has taken his brothers help in developing the business. He has opened several of them and tried selling products in and around the region.
Chapter-02: Mission statement-vision
To explore and create opportunities for better living can be termed as a mission statement. To provide fresh and safety ethnic food for the people by better reach. He build the dreams that he elevated as his mission as he allowed his family members to team up with him and build a strong source of organizing system. He never giving up and striving to excel made him to reach his goal i.e his dream t o earn and mark his identity. Tony has picked one mode to earn quick money by direct selling eggs. He himself has been in the market which made to know the best selling products and availability44. Tony deep has released that the products which he was planning to sell needs quick disposal, fresh to make the customer buy from him.
Deep has concentrated on the south Asian population from where he has descended. He has created good knowledge of the basic requirements of Indian cuisine55 and availability in U.K. Thus he picked an area where he can explore. Indian has rice as their staple food like to eat spicy recipes. So Tony deep in order to gain from this lifestyle of ethnic Indians groups he started selling spices, basmati rice which is quite famous among Indians. He used to store them with all right technical bases to sell. Tony has established his business at important specific locations making available at the customers convenience.
He has chosen the products which require good preservation techniques to keep the goodness of the products. He has adopted a new way to serve better by opening up ware houses. He has introduced new products which are rare for the British like the spices, basmati rice. These spices are to be bought from India or from other country. Before selling to the customer he needs to store in an appropriate place. He has build the