Increases the thought as to whether or not the availability of illegal digital music online has an affect on the traditional music delivery sales.
Thus driving the music industries marketing developers into over coming such possible downfalls in the traditional music delivery sale statistics and push for a contemporary style of integrating tradition and modernism into an approach that will appeal to the higher and lower income groups, therefore hopefully decreasing the consumers need to illegally acquire their favorite tunes online and buy at a nominal subscription fee.
The Australian music industry has been performing experiments within the online music industry, by various companies fighting to stay alive and keep up with the technological storm. Various online stores such as HMV (http://www.hmv.com.au) and Sanity (http://www.sanity.com.au), JB Hi-Fi (http://www.jbhifi.com.au), Chaos Music (http://www.chaosmusic.com), Whammo (http://www.whammo.com.au) and the Dick Smith Electronics (http://www.dse.com.au) have and are been supplied with downloadable music by a hosting company called Destra (http://www.destra.com). In April 2004, ninemsn had launched their music download service (http://ninemsn.com.au/music) and other telecommunications
companies such as Telstra (http://www.telstra.com) have been also experimenting within a similar neighborhood, by keeping up with subscription based music supply, the Australian and global market will stay alive says Ninemsn Pty Ltd (1997 - 2007).
The most innovative distribution of technological modernism within the global market is the Apple iTunes (http://www.itunes.com) system. Declaring more than thirteen million legal downloads. Apple has not yet announced their release date within the Australian market yet, however it will be inevitable. Apple iTunes allows the consumer to pay for their favorite tune, download it, use the tune as they like, however only accessing the ability to play that tune on their Apple iPod player and no other devices, thus limiting the cause for mass piracy.
The one area that has succeeded against piracy of mass illegal music downloading is through convincing the consumers to pay for the downloaded music as ring-tones to their mobile phones. Ninemsn Pty Ltd (1997 - 2007) stated the ring-tone sales were escalating over revenue sales of one billion US dollars within 2003 alone, according to the IDC (http://www.idc.com.au).
The modern consumers are demanding for more and more as newer kinds of technological devices and file delivery formats are being designed and released onto the market.
The buying power has shifted from traditional delivery devices to more modern digital delivery devices and software. Global statistics have shown the consumers would rather unethically download illegal music through free systems such as Kazaa, because as the traditional music delivery devices such as Cd's and DVD's prices increase, the consumers are forced to buy less than what they had in the past because it is just too expensive to buy full albums and only essentially require half of the songs on it.
This is one of the factors why consumers are moving towards the online music market and because it is extremely simple to find the songs they require online rather than searching in a
If Music is the Food of Love, Log on 3