Another important concept is that of saving and maintaining face. Losing face has negative consequences one's reputation. To avoid losing face, Singaporeans publicly control their behavior and emotions. They do not criticize others openly and do use plenty of non-verbal communication. Sometimes, it is just as important to save the face of others one's own group among Singaporeans. Nevertheless, being aware of such idiosyncrasies will keep you abreast of those without this knowledge.
Singaporeans often rely upon facial expression, tone of voice, and posture to communicate feelings (Warnstam, 2007). They tend to communicate subtly or implicitly. For example, instead of saying "no," they may just say, "I will try." Silence also communicates. For example, a pause before response to a question means the respondent has given appropriate thought to his or her response. Furthermore, intense eye contact with a senior person is a sign of disrespect. These are just some of the more important cultural realities to keep in mind while doing business in Singapore. Most of these will help make doing business less confusing for both you and your counterparts.
Personal relationships are the cornerstone of business relationships in Singapore (Kwintessential, 2004). Once recognized as part of a group, you will be accepted and expected to obey group standards. Nevertheless, relationships take time. Be patient to demonstrate Nothing Ventured is there for long-term gains. Make appointments at least two weeks in advance when possible. Arrive at meetings on time. Punctuality is a virtue. Make small talk before business discussions, and make presentations complete with charts, figures, and resources. These things show Singaporeans you are committed to the business relationships you are building and that you are not fly-by-night.
Business cards hold specific behavior mores. Business cards are exchanged after initial introductions using both hands (Warnstam, 2007). Hand your card so it faces the recipient. Examine business cards carefully before putting them away. Treat business cards with respect as it indicates how you will treat the relationship. Never give someone a tattered card. Deliberation is a sign of wisdom and thus a virtue in Singapore.
When you engage in negotiations, send a list of people who will be attending along with their titles in advance (Kwintessential, 2004). When you arrive, wait to be told where to sit. Business negotiations happen at a slow pace because Singaporeans are non-confrontational and see impatient as a weakness. Make a mental list of concessions you will be willing to make. Singaporeans are tough negotiators. These pointers will help you make the most of your interactions with Singaporean affiliates. Follow them, and you will enjoy successful business relationships in Singapore.
We have reviewed concepts of fear and face, non-verbal communication as well as business protocol and etiquette in Singapore. From these ideas, we make the following recommendations to Nothing Ventured as a means of conducting