Masters
Case Study
Miscellaneous
Pages 10 (2510 words)
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HSBC is one of the largest banking and financial services organisations in the world, with a market capitalisation of US$198billion at 31 December 2007. Headquartered in London, it operates through long-established businesses and has an international network of over 10,000 offices in 83 countries and territories in five geographical regions: Europe; Hong Kong; Rest of Asia-Pacific, including the Middle East and Africa; North America and Latin America…

Introduction


financial services in 83 countries and territories. It provides its customers with a wide range of banking and other financial services, selected to complement its strategy in each market. Where HSBC enjoys large scale - or, in the case of emerging markets, where scale can be built - it offer a full range of personal financial products. In other markets, it participates more selectively, meeting the needs of customers with strong international connections. Sometimes it innovates and at other times, it relaunches some products as per the need of the market. HSBC has adopted a unified brand, using HSBC and its hexagon symbol nearly everywhere it operates, with the aim of enhancing recognition of the Group and its values by customers, shareholders and staff throughout the world. The branding initiative allowed HSBC to develop new services and products on a worldwide scale, all bearing the Group's identity. ...
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