The London governing bodies has distinctive bodied identified with specific brand projection for the tourism promotion of London and its major attractions. The Greater London authority (GLA), The London Development authority and the Visit London campaign defined their working areas to collectively promote tourism in London.
The GLA, the LDA and the visit London has formulated strategies keeping in view of the 2012 Olympics. The previous results show that the cities that hosted Olympics projected an increase in the tourism revenues and the tourist arrivals. The "Totally London" campaign was major success as the number of tourist arrivals has increased from the year 2003. An effective contingency management plans were drawn to cope with the adverse incidents like the SARS, the mad cow disease, the terrorist attacks at London.
One of the largest tourism marketing campaign (Totally London) was rolled out in 2003 by the Mayor and London Tourist Board. The campaign entailed-national press advertsing, promotional offers and discounted holiday packages. The key target markets were USA and the European countries.
The tourism in France has centuries of tradition with grandeur of the attractions imbibed in the country. The state governments were provided with the freedom to implement the policies suitable to their region. The central government has initiated many important decentralization programs to streamline the ground realities of developing tourism with key target on implementing regional plans locally. The French authorities organized programs like "experience the Parisian lifestyle" to elevate the perceptions regarding the Parisians and awareness campaigns to enhance the tourist experience (Arrogant paris on tourist charm offensive, 2007). The researcher has asserted more on the development of the rural areas and highway zones to generate revenue and create employment opportunities.
The developments plans in the mountainous regions "Snow plans" in the 1960s' and 70 and establishing ski resorts along the sea banks were major initiatives.
Dubai has strengthened its position as the tourism capital of the Gulf region working out rapid strides in the areas of real estate and the massive construction spree. The Government has been working on economic development of not entirely dependant on oil. The government was proactive in agressivley promoting Dubai as an dream destination in every sector. As a result of these initiatives there has been an incredible boost in the revenues of the tourism industry in UAE.The World Travel and Tourism Council(WTTC) in its global travel forecast has suggested that UAE's revenues from inbound tourism are likely to grow at 7.2% annually till 2015.The tourism sector revenues account for 15% of Dubai's GDP.Furthermore,over the last decade Dubai has evolved as a global hub, climbing fro the 26th to the 10th international hub in terms of the volume of international traffic. Airlines have taken advantage of the city's strategic location, attracting flyers on their way from Europe, Asia and Africa. (khaleej times)
City Infrastructure and Destination Appeal: The Dubai International Airport is one of the world's fastest growing airports. It registered a