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Google Apps - Essay Example

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Google Apps

The number of domains the Google owns may range to dozens providing services like stock quotes, news headlines, images, email service and many more. The request for information is generally in forma of query and in just fraction of a second the query gets processed and is displayed on the users' screen (Google Inc).
The Google which we see today has begun its project as a research project. It was hypothesized by Larry Page and was later assisted by Sergey Brin. The techniques over which search engines were based in 1996 used to display results according to the number of times the search term appear on the page. Larry and Brin worked on the concept that that for better results if the search engine analyze the relationships between the websites. The website and the page with the most links from other relevant sites, is considered as the most relevant site related to the query entered. With this thesis Google came into existence using Stanford website with the domain name being google.stanford.edu. Later in 1997, the domain google.com came into existence and in 1998 the company Google Inc became a reality (Wikipedia).
The main business of Google is to generate revenue through online advertising. It provides the advertisers the most deliverable and cost effective online advertising opportunity through pages which are most relevant to the product which are being advertised. These advertisements are displayed according to the query searched for and hence are beneficial for both user and the advertiser. The Google AdWords program helps advertisers to promote their products and the Google AdSense program helps many website managers to generate revenue with ad participation though Google (Google Inc).
Among all the services Google provides its users, Google Apps is the one which can have a major impact on usage of Office software. In complete sense Google Apps can be said as a service being hosted by Google for business purposes. The communication and collaboration feature of Apps makes it good enough of businesses of any size. This Web based service of Google provides its users tools to ensure collaboration on documents and spreadsheets. The documents can be shared and modified. The libraries for the reference materials can be built. Google provides this service in three different forms. The standard edition is free and has fewer features. It can be used for both normal users as well businesses purposes. The educational version contains all the available features but is available for the colleges and institutions. The condition for being a part of this is that the institute should use for educational purposes, sharing and research. The premium edition of Google Apps is available at a cost of $50 per user account per annum. This edition provides all features that are present in Google Apps. Charging money for its product is something very unique in case of Google. From the beginning Google has generated revenue through advertising tools. Almost all of the soft wares right from searching tool in late 90s of the last century to till date have been made available by Google free of cost. Even Google Apps launched in August 2006 providing services like webmail, calendaring, VoIP, word processing, spreadsheets has been free of cost. Only the premium edition launched this year with target market ranging from small ...Show more

Summary

Google, which began as a research project by Larry Page in 1996 is currently the world's largest search engine. The company provides free service and depending on the Meta tag entered by the user, it returns relevant results in decreasing relevancy in a fraction of a second…
Author : luettgensabina
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