Got a tricky question? Receive an answer from students like you! Try us!

Marketing Planning: Marketing Plan Creating - Essay Example

Only on StudentShare
Masters
Author : botsfordarchiba
Essay
Miscellaneous
Pages 4 (1004 words)

Summary

1. Marketing Planning is most easily definable as the comprehensive, aggregative and integrated procedure of creating a marketing plan. In order to do so, all strategic components of the process inclusive of environmental factors, the markets, rivals, corporate objectives particularly as narrated in mission statements, a careful examination of all strategic issues, including the business environment, the markets themselves, as well as abilities and capacities all have to be critically examined…

Extract of sample
Marketing Planning: Marketing Plan Creating

Generally, an organisation adopts a structure that involves strategic business units does so to avoid the inefficiencies and inadequacies in the cumbersome process that administrating single strategic approach based large diversified organizations or multinational companies (Bnet, 2008). The Strategic Business Units are characteristically large and homogeneous, in a way such that, they can exert control over a majority of the factors influencing their performance. Distinct business strategies are developed for these units, since these units are modelled as separate and self reliant planning entities and managed accordingly. To elaborate on this, it may be stated that each SBU individually has its own competitors, business strategies and goals, which are independent of the strategies of the parent company. ...
Download paper
Not exactly what you need?

Related Essays

Marketing Planning process
Peet's Coffee & Tea, located in Berkeley, California, was the inspiration for Starbucks. The three original Starbuck founders bought their first coffee beans from Peet's; eventually, Starbucks became Peet's competition.…
8 pages (2008 words)
Integrated marketing communications plan
Royal Caribbean Cruises Ltd is also looking to increase its home market in the United States by re-evaluating its marketing strategy in a bid to secure more revenue in the form of sales. As Royal Caribbean Cruises have at their disposal, 27 300 employees, 26 ships and an independent distributing network of approximately 30 000 travel and booking agents, they are at an advantage in terms of infrastructure to communicate and deliver their message. This integrated marketing communications plan, will highlight areas that Royal Caribbean Cruises Ltd need to improve on and change, as well as…
23 pages (5773 words)
Delovepment of A Marketing Plan
Product, Place, Promotion, Price.…
5 pages (1255 words)
Strategic Marketing Plan Essay
The aim of Flower World is to comfort our being and those who we care about. The mission is to deliver quality service to all customers around the world and provide them with an opportunity to send flowers to their beloved. We will strive to provide the opportunity in expressing our customer's feelings with the gift of nature. Flower World is here for you, no matter the distance or time. With the help of social networking websites and well planned strategy Flower World website visitors will assess at least of 150,000 hits. With some exciting selection of product and lack of competitors, Flower…
13 pages (3263 words)
Marketing planning and Control
They have won the Liveable City Award of London in 2006 and was the first supermarket to ever sign a partnership contract with local beef farmers pertaining organic beef supply. The company's unending efforts to source out viable products and suppliers made them extend their internal training and orientation of this array of shelf food products on noted chemically established effects of pesticides to their raw materials resources and producers and on to the first level farmers. Stressing that all of their farm products comply with the UK or its equivalent animal welfare standards, I proudly…
6 pages (1506 words)
Planning Marketing Tools
(Brooksbank, 1996).…
4 pages (1004 words)
MARKETING PLANNING
What demographics lay waiting for the product launch? What such developments and trends effect the possibilities or eventual life of the product in question? And what answers to all these stated complexities has the company planned to take? These questions eventually merge into the economic chapter with questions such as the development and effect of prices, savings and the general trend of people and society has taken and its effects. Are potential factors of production, inclusive of the natural resources as well as capital and labor within the reach of the company so as to expand…
4 pages (1004 words)