Marketing Book Report/Review

Masters
Book Report/Review
Miscellaneous
Pages 10 (2510 words)
Download 0
Malcolm Gladwell asserts that human beings engage in two different lines of attack during the process of making a decision. The first strategy is to consciously consider what one has learned about the subject and then based the decision upon answers to a series of weighted questions…

Introduction

Gladwell sets his book up to ask why some people seem able to consistently make excellent decisions, why some people seem to have a knack for making instinctual choices, and why are some the best decisions often the most difficult to explain. Blink is directed specifically to what the most successful corporate managers do every day: making decisions.
Gladwell recognizes that unconscious decisions very often prove superior to those made after weighty consideration based on reasonable expectations. This decision-making process is not normally how executives arrive at a choice that affects employees, shareholders and customers. In fact, even the most enterprising executives tend to rely on factual studies and analysis before making any decision. Blink is concerned with those decisions made in the moment. The problem is that because the system that creates these gut decisions is such a mystery some people have instinctively distrustful of relying upon them. To lend such instinctive choices more integrity, Gladwell implies that the brain relies upon a method called "thin slicing" which is essentially the capacity the human unconscious to discover design in circumstances and conduct establish on very fine serving of familiarity. ...
Download paper
Not exactly what you need?

Related papers

Poverty Book Report/Review
On the other hand, the gap between those who live in comfort as well as those who are deprived of it should be resolved.…
Marketing Management Book Report/Review
For example, marketing manager, nowadays have keep a close eye on international competition which was unheard of before. In the recent years many business suffered from the intense competition provided by Chinese products. So, intelligent market managers do not count out the impact of international dimension on them.…
summary Book Report/Review
This is stated to be because pre-campaign voter decisions are made which form the basis of the later campaign decisions. Furthermore, things that are common to all elections factor in to form the final outcome. The most amazing thing about this is that the process is not obvious to the common eye.…
Marketing Book Report/Review
Gladwell sets his book up to ask why some people seem able to consistently make excellent decisions, why some people seem to have a knack for making instinctual choices, and why are some the best decisions often the most difficult to explain. Blink is directed specifically to what the most successful corporate managers do every day: making decisions.…
HISTORY Book Report/Review
It is quite depressing to realize how huge companies like IBM would support such cause, in quest for bigger profits. During Hitler's reign, his main objective was to identify and destroy Germany's 600,000 Jewish population. Jews were not limited to those who practice Judaism, but those of Jewish blood regardless of their assimilation, intermarriage, religious activity, or conversion to…
Counterterrorism Book Report/Review
The Arabic manual literally translated was about "Military Studies in the Jihad Against the Tyrants," which was basically a complete guide believed to be the "terrorism textbook" with guidance for jihad members on subjects such as assassination ,forgery and preparing poisons in its 18 chapters for the followers of Osama bin Laden. The manual was subsequently placed into evidence during a federal…
Motivation Book Report/Review
Let us overview the most important areas of the authors discussion of this twofold theme.…