Strategy Safari presents ten schools of thought which according to Mintzberg are classified into two broader areas of Descriptive schools as well as Perspective schools. Under these two broader areas, there are ten different categorization of the various schools of thoughts. Perspective schools of thoughts are those which consider that the companies based on their assessment of their current situation and resources attempt to formulate strategies whereas under descriptive schools of thoughts, organizations tend to take a historical view of the events which has caused the companies to reach at their present status and position. The ten schools of thoughts than are discussed according to their individual characteristics as well as assumptions in order to accurately define the respective schools of thoughts.
This essay will attempt to critically analyse the underlying assumptions, perspectives as well as the paradigm stance of the Design School of Thought as discussed in Strategy Safari by Henry Mintzberg.
Before discussing the design school of thought, it is of great importance that we must first attempt to initiate a debate on the concepts of resources and capabilities and how both the concepts have been utilized in the literature and their link with the design school of thought.
Apparently, the strategies...
Outside In perspective of the strategy formulation look at the market and the external situations as the major influence over the strategy making process within the organization and is largely opportunity driven while working on Positioning approach. This approach also allows firms to be more responsive to the changes taking place outside and convert them into opportunities. However continuous repositioning by the firms may keep their focus away from their distinctive competencies.
However on the other hand, the inside out perspective of strategy formulation tend to take into account the resources of the firms and not the market as the chief source of strategy making within the organization. The focus of this approach has been on resources and capabilities of the firm and not on the external forces such as market. This approach is basically strength driven based on the internal capabilities of the firm with more emphasis on delivering and achieving more internal competencies. This approach also allows the firm to tap the opportunities in much better way as compared to the firms working on the basis of outside in perspective. The inside out perspective is what the key perspective of design school of thought is basically.
Design School of Thought
In its essence, Design school of thought see strategy as a conceptual process. It attempts to match the internal resources of the firm to the external environment in order to find a best strategic fit between the organisational resources and organisational strategies.
The historical roots of this school of thought can be traced to the Harvard Business School as it appeared in the work of Selznick in 1957 when he first coined the word of