Managing International Operations - Essay Example

Only on StudentShare

Extract of sample
Managing International Operations

The Six Markets Model is beyond the basic marketing of a product/service. It, in a way, markets the entire organisation as well as the industry rather than marketing merely the product/service. The Six Markets Model aims at categorising the markets to manage the business relationships. Figure 1 briefly explains the categorisation of the markets.
Managing relationship is the key ingredient of a successful business. The survival and growth of any business is mainly dependent on the relationship it maintains with its customers, employees, collaborators and competitors. The Six Markets Model, especially the customer market, internal market and recruitment market would make a huge impact on the internal candidates and the global customers as they would assist the organisation in analysing and improving its relationship with them.
The customer service model adopted by the organisation determines the strength of the relation the organisation would have with its customers. A customer service model consisting of the following features would be necessary to bridge the gap between the services provided and the services expected by the customer:
Getting into the shoe of the customer: The organisation w ...
Download paper


An organisation that is expanding its operations and market to an international level would need to, most importantly, concentrate on modifying its marketing model and customer service model in order to cater to the needs of an international market. Also, the organisation needs to look into managing multidisciplinary and multicultural teams and functions which are by-products of international operations…
Author : koreyhauck

Related Essays

International Business Operations Management
And production tends to be variable across the range of products which are usually made 'to-order'. Further, there may be a lapse in time between orders and delivery, due a 'bottle-neck' in the change-over of production methods (Perison, Brown, Easton, & Howard, 2002). Thus, with this traditional form of operations management, the process is labour intensive and idle time is much more likely.
4 pages (1004 words) Essay
Managing Operations - HSBC Bank (UK)
It was a considered a premier bank in the Asian region. In Japan, after opening its branch in 1866, the bank went on to become an adviser to the government on banking and currency. In 1888, it was the first bank to be established in Thailand, where it printed the country's first banknotes. Today HSBC proudly boasts of over 125 million customers around the world, with a diverse workforce of more than 260,000 people, and has successfully completed 140 years of its presence in China in 2005. Today UK has the biggest share of its operations with over 55,000 employees serving the bank customers.
5 pages (1255 words) Essay
International Business Operations Management Essay
Managers are also liable for serious activities such as excellence management and control, ability planning, materials management, procure, and preparation.
3 pages (753 words) Essay
Operations And Operations Management
Certainly, all major serviceable areas of an organisation are somehow tangled; all interrelate with and supply support for the others, and the limitations are not for all time obvious among them.
14 pages (3514 words) Essay
Operations Management - Managing Quality
Here are my recommendations for improving the speed and quality of loan requests department. Firstly, we should amend the loan approval procedure for consumers by categorizing consumers in two categories. First category should be of new customers or the people availing this service from us first time. Consumers availing this service from us second time or more should be constitutes the second category. The checking criteria for providing loan to the customers of first category should be very strict while people from second category should be provided loan to nearly previous amount of money...
2 pages (502 words) Essay
Managing Hospitality Operations - Essay
High-quality service results in customer satisfaction which in turn stimulates the intention to return, and encourages recommendations. Customer satisfaction also increases profitability, market share and return on investment (Shishavi, 2007).
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!