StudentShare solutions
Triangle menu

Human Resource Management at McDonald's - Essay Example

Not dowloaded yet

Extract of sample
Human Resource Management at McDonald's

Much of the time, employees are motivated by their working environment and thus some of these employees rise to top positions with in the company. Fairhurst claims that about 80% of service crews advance to store managerial positions, serving the company for 10 years on the average ("HR challenges... I'm lovin' It, 2005").
It is a fact that McDonald's is one of the top fastfood chains in the world, serving 50 million people daily in their 30,000 restaurants spread in over 119 countries worldwide. McDonald's actually started small by a certain Czech-American entrepreneur from the town of Plzen named Raymond Albert Kroc. Kroc was originally a salesman who sold five-spindled milk shakers called "Multi-mixers". His interest in providing fastfood to people was aroused when he heard of a hamburger stand in California that operates 8 Multi-mixers at a time in 1954 ("Mc Donald's History, n.d.")
Kroc then met the McDonald brothers Dick and Mac, to which he immediately proposed the concept of a chain of fastfood restaurants named after themselves. Through the Kroc and the McDonald's brother's collaboration, the first McDonald's restaurant opened in Des Plaines in Illinois ("Fascinating Mc Facts, 2005"). Kroc then propagated the McDonald's chain through franchising, in which he is considered as one of the proponents of the system. Currently, 73% of McDonald's restaurants are owned by about 5,400 independent franchisees all over the world. McDonald's is also considered as a pioneer of specific menus and systems that cater to their specific clients ("Mc Donald's Corporate Responsibility Report").
One good thing about the franchise system allows the franchisees to handle restaurant operations and the workforce under them if they are trained and guided well. At present, McDonald's has a 1.6 million strong workforce, with only 398,000 people hired directly by the company. While each restaurant is responsible for individual policies they may have on bringing in, compensating and rewarding their employees, franchisees or independent owners, are required to promote a general set of "people practices" espoused by the company. This is checked through regular assessment of restaurant operations and recommendations by corporate specialists on training and research ("Mc Donald's Corporate Responsibility Report 2004 (Supplement)")
60% of McDonald's employees (or "crew" as they are commonly called) is 16-21 years old. The average crew member handles such tasks as cleaning the floors, waiting tables, cooking etc., garnering free meals and other benefits while earning by the hour. For most of the crew, employment at McDonald's is their first step into the "real world" and although some may leave the company for another job some stay in the company at an average of 1.6 years ("Tootelian, n.d.") This employee loyalty is attributed to the company's excellent Human Resources training and policies which specifically targets the development of basic workplace skills and attitudes among its employees. As the crew gains experience, they are given opportunities to be assimilated into the company to handle leadership and management roles while some may move on to other companies. Company personalities such as Mc ...Show more

Summary

A talent searcher in a popular talent search show in television once told a contestant that he will "never be worth more than a job at McDonald's". A very derogatory statement indeed, considering that current statistics show that there are about 1.6 million people employed as various types of service crew in McDonald's restaurants around the world…
Author : xrogahn
Human Resource Management at McDonalds essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Human Resource Management at McDonald's"
with a personal 20% discount.
Grab the best paper

Related Essays

McDonalds global strategic of human resource management
& V.) became the company motto since 1957. In 1961, Ray Kroc bought all rights to the McDonald’s concept from the McDonald brothers (mcspotlight.org). He also opened the Hamburger University in Elk Grove, near Chicago where people intending to be in the business were given high quality training and development.
10 pages (2500 words) Essay
McDonald's Corporation
According to their Annual Report (2011), the company generates around 33 billion total assets (in terms of system wide sales) across all its franchising stores in the world. According to Brandz Top 100 Brand Ranking and Newsweek magazine, McDonalds indeed was the eight most famous and illustrious brand in the world with a brand value of $81,016 million.
8 pages (2000 words) Essay
International human resource management
The main challenge in the IHRM is that it should achieve two conflicting objectives at the same time. Firstly the Human Resource Management (HRM) practices and policies should be integrated across all the subsidiaries in the different countries in such a way that the overall objective of the organization is also achieved.
8 pages (2000 words) Essay
Strategic human resource management in tourism and hospitality
Strategic human resource management, also known as Strategic HRM or simply SHRM, is an approach to the management of human resources; the approach provides every organization with a strategic framework to that guides strategic organizational goals and objectives.
17 pages (4250 words) Essay
Human Resource Management practices and their impact
This study basically draws on the policy based convergence/divergence parameters for the continuous analysis for a proper articulation of the HRM strategy at broader level though its theoretical underpinnings are based on the need to focus attention on the evolving environment of competition.
15 pages (3750 words) Essay
Human Resource Management and the Internal Environment
There must be effective management of human resources - there must be an effective personnel function. The overall purpose of HRM is to ensure that the organization is able to achieve success through people. According to Campbell (1997): HRM plays a major and continuing role in the lives of all people, especially with the growth of large-scale business organisations and the divorce of ownership from management.
12 pages (3000 words) Essay
Human Resource Strategies
Since the 1980s' the development of Human Resource Management (HRM), from the traditional Personnel management, has made HR a vital part of the organization, whose personal objectives must be catered for the organization's objectives to be met. Thus, in contemporary times, the incorporation of the HR into the organizational strategic planning process has brought about a new dimension of modern organization management and the birth of Strategic Human Resource Management (SHRM).
5 pages (1250 words) Essay
McDonald's Strategic Choices
On contrary though, apart from foods and grocery, Wal-Mart dominates the sales sector stocking a wide range of products from sports equipments, office furnishings, clothing's and electrical appliances. It is important to carry out a survey on these firms' strategies that is the strengths, weaknesses, opportunities and threats.
5 pages (1250 words) Essay
Orgnaisational structure and design Analyses McDonald's individual essay
the corporation was started in 1955 as Ray Kroc open the first franchised restaurant at Chicago of Illinois again in the United States. The restaurant opened by Ray Kroc was 9th in total and soon he bought the rights from the founder brothers. Today, McDonald's is present in 118 countries worldwide and there are more than 31,000 restaurants.
6 pages (1500 words) Essay
Human resource management
Employees at McDonald are classified into three groups, which include the general restaurant workers, the corporate staff and the
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation