There are a variety of data collection methodologies to consider.
Types of statistical survey data analysis that might be performed are simple frequency distributions, crosstab analysis, multiple regression (driver analysis), cluster analysis, factor analysis, perceptual mapping (multidimensional scaling), structural equation modeling and data mining. The more complex the needed level of statistical data analysis is, the more time and cost it will take to execute.
Advertizing Research can be conducted to increase the potential of advertisements thorough any medium like radio, TV, print, outdoor billboards etc. (Batra) There are two types of advertising research.