StudentShare solutions
Triangle menu

Jaguar Cars - Essay Example

Not dowloaded yet

Extract of sample
Jaguar Cars

Product: Jaguar car is the product in this case. The new XK is available as either Coupe or Convertible, with the option of a normally aspirated 4.2 litre V8 engine or as the Supercharged R version. The XK 4.2L V8 Coup is a 6-Speed automatic car with acceleration 0-60 mph in 5.9 sec with a top speed of 155-250 Kmph. Its fuel efficiency is around 17 kmpl. The company proudly pronounces that Jaguar is dramatically beautiful, powerful and luxurious car. Its available in different variants like Coupe or Convertible, 4.2 litre V8 XK or Supercharged XKR. Ford focuses on its exhilarating lines and muscular intent in next-generation lightweight aluminium to attract the young consumer. Its interior too is designed quite aesthetically. A cockpit designed around the driver - intuitive controls, inspired by a sporting pedigree and tailored to respond precisely on demand. The XK features a host of intelligent technologies, each engineered to empower the driver and enhance the pleasure of driving. Jaguar has axed its S-Type model and replaced it with a new sports saloon called the XF.
Place: The Ford Europe and Premier Automotive Group (PAG) recorded strong revenue growth in fiscal 2005. The Ford Europe and PAG primarily include the sale of Fordbrand vehicles in Europe and Turkey as well as sale of PAG brand vehicles. Jaguar form an important component of this brand identity together with Volvo, Land Rover and Aston Martin. Revenues from Ford Europe and PAG reached $60,258 million in 2005, up 11.3% over 2004. Ford Europe and PAG accounted for 34% of total revenues. Growing Ford Europe and PAG has enabled the company to offset revenue decline in the Americas division. Therefore Ford strategically placed its Jaguar brand in UK and other EU nations. From the financial figures so far it appears that Ford's strategy has worked well. In fact, Jaguar pitted couple of its models against BMW, but The S-Type, which was launched as a direct competitor to the BMW 5-Series in 1999 was widely criticized for being overly conservative, and the model is now ready for being discontinued.

Price: The car is competitively priced. The base end 4.2 litre V8 Coup is available with a price tag of 59,995.00. In the fourth quarter of 2006 Ford suffered some losses owing to ending of its employee-discount pricing incentives, rising gas prices, and rising interest rates. Now a days the pricing strategy is also influenced by the growing trend of users purchasing used SUVs. Fuel economy plays a major role in deciding the price factor and attraction for the customers.


Promotion: Marketing communication in turn helps a company in building a brand, creating brand loyalties, increase in sales, cutting costs, etc. UK market is a very diverse market in general which caters to customers/ consumers from different walks of life, different cultures, ethnic groups and age groups. In today's market driven economy concept, the art of communication to existing consumers as well as prospective consumers takes a great deal out of the managerial brain storming sessions. Jaguar launched a wide ranging online and mobile campaign in September 2006 for its new XKR sports car, which was officially unveiled at The London Motor Show. Interactive marketing took the lead for the car's launch, with cinema and press advertisement backing up. There were ...Show more

Summary

Marketing mix in general is a combination of marketing tools that a company uses to satisfy customers and take care of company objectives. This mix produces "the offering" for the consumer. Traditional marketing mix concept, first proposed by McCarthy in 1960, consisted of Product, Price, Place and Promotion (better known as the 4Ps)…
Author : abauch
Jaguar Cars essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Jaguar Cars"
with a personal 20% discount.
Grab the best paper

Related Essays

Ups and downs of Jaguar
The author examines the measures taken by Jaguar, due increased environmental awareness and an attempt to reduce their carbon footprint. Jaguar has developed a complete vehicle recycling program, around design-for-recycling guidelines, increased use of recycled material, and reducing hazardous materials, as part of their production process.
4 pages (1000 words) Essay
Jaguar Land Rover plc
JLR was acquired by Tata Motors from Ford Motor Company in 2008. When JLR was acquired it was a loss making company. In 2006 Ford suffered the biggest loss in its history from this company. The company operates in UK at three production facilities where all products are primarily designed and produced.
8 pages (2000 words) Essay
International Marketing
The company is a subsidiary of the Indian Tata Motors. It is mainly involved in developing, manufacturing and selling vehicles which includes Jaguar Land Rover along with Range Rover (Jaguar Land Rover, 2013a). In the year 2002, the Land Rover business and the Jaguar Cars were united and converted into a single entity by the Ford Motor Company.
10 pages (2500 words) Essay
Cars
Similar to traditional cars, the hybrid car also has a gasoline engine. However, the difference is in size. On a hybrid car, the gasoline engine is smaller and is used as advanced technology to increase efficiency by reducing emissions. It is the energy storage device for the gasoline engine.
12 pages (3000 words) Essay
JAGUOR LAND ROVER
Since 1948, Land Rover is already into manufacturing 4x4 wherein products were defined into segments based on operations. With United Kingdom having manufacturing facilities, the business employs more
2 pages (500 words) Essay
Jaguar Land Rover Management Report

The aim of the paper is to view and critically analyze the opportunity of creating a manufacturing facility in the USA in order to increase the company’s presence on the North American market. The decision will be analyzed from several perspectives including the basic decision making process, the changes in the supply chain management strategy.

21 pages (5250 words) Essay
International Management - PESTEL analysis of company ( Jaguar Land Rover)
Political situations of UK and India are significantly different. In India, there is multiparty federal structure but in UK the political structure is different. As an organization the company
15 pages (3750 words) Essay
The Jaguar Land Rover
The increasing demands of consumers have agitated the automobile giant to go a step further in inventing the electric car which has unique features. In line with this invention the existing supply management chains may not met the goals and hence, there is need for new supply chains to buffer the company from the ever-increasing competition from other players in the industry
18 pages (4500 words) Essay
Jaguar Land Rover Management
Over the years, organizations have continued to identify and implement new strategies to ensure that they meet the needs of their consumers and reduce harm which may result from use of a product or service. In different industrial sectors,companies continue to use innovative tactics to develop standardized goods
16 pages (4000 words) Essay
Business report for Jaguar Land Rover
n the third segment, a set of question developed so that the brief idea can be generated on perception of the UK based customers regarding the Jaguar Land Rover cars can be obtained (Hicks and Upton, 2010). Finally, in the fourth question, one suitable data collection approach
10 pages (2500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation