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The organization of choice is the Virgin Experience Hong Kong (VEHK). Virgin Experience Hong Kong is a subsidiary company to the Hutchison Whampoa Limited (HWL), an innovative one-stop service provider, refresh the world by offering people the adrenaline rush through activities such as land yachting and scuba diving.


The next step they have done is to make use of the specific strategy and the organization uses the Porters strategy. The Porter strategy focus on the following; the Broad scope strategy which includes cost leadership strategy and the Differentiation strategy. VEHK focuses on its low cost producer in an industry for a given level of quality and for the development of a product or services that offer unique attributes that are valued by customers and that customers perceive to be better than or different from the products of the competition. As stated above one of the effective goal setting should have an agreement among the leadership on the values and beliefs that are the foundation of the strategic plan. To be able to implement a certain strategy the project manager or the one handling the said organization should have a great belief and knowledge on the strategy to be implement. In Virgin Experience Hong Kong the leadership is important since it is implementing the Porter Strategy which includes Strategy Leadership. It was also mentioned that in making goals the organization must understand the current condition both inside and outside an organization before starting the formal strategic planning. VEHK analyzes first the situation of travel market and the condition of its environment. ...
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