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Marketing research is a very essential component of any marketing strategy making process. It should be noted that the main aim of marketing research is very much consistent with heart of marketing which a better knowledge of the customers. In the case of communication campaign designs, marketing research aid advertisers by giving them information about customer's perception on different advertising campaigns, knowledge on how to attain the placement they want to gain in the market, and the appropriate technique on the message delivery…
It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them to buy the advertised luxurious products.
It is irrefutable that customers are being bombarded with thousands of advertisements everyday which, instead of attracting customers, create distraction and confusion in their minds. This confusion and distraction comprise the "clutter." The video states that a company which tries to break the clutter will only become a part of it. However, some measures may be effective. In order for the company to break into the clutter, it must conduct an intensive and extensive marketing research in order to gain information on how to efficiently communicate with its customers. The company should be able to launch a campaign which stands out from the rest of its competitors and other companies. ...
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