Marketing The Persuaders

College
Essay
Miscellaneous
Pages 4 (1004 words)
Download 0
Marketing research is a very essential component of any marketing strategy making process. It should be noted that the main aim of marketing research is very much consistent with heart of marketing which a better knowledge of the customers. In the case of communication campaign designs, marketing research aid advertisers by giving them information about customer's perception on different advertising campaigns, knowledge on how to attain the placement they want to gain in the market, and the appropriate technique on the message delivery…

Introduction

It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them to buy the advertised luxurious products.
It is irrefutable that customers are being bombarded with thousands of advertisements everyday which, instead of attracting customers, create distraction and confusion in their minds. This confusion and distraction comprise the "clutter." The video states that a company which tries to break the clutter will only become a part of it. However, some measures may be effective. In order for the company to break into the clutter, it must conduct an intensive and extensive marketing research in order to gain information on how to efficiently communicate with its customers. The company should be able to launch a campaign which stands out from the rest of its competitors and other companies. ...
Download paper
Not exactly what you need?

Related papers

International Marketing-Marketing Strategy
Menopause in women usually start at the age of 40 that's when they have problems getting sexually aroused, hence Pfizer Pharmaceuticals have solved the problem. The product is specially designed for females of Germany as a large proportion of the female population lie in between the age of 40 - 55.…
Marketing Mix.
The ultimate objective of all marketing efforts is to generate revenue, which depends heavily on the price of the product or service. Some of the areas that pricing must look into include cost of development/ manufacturing, profitability, wholesale and retail prices, volume discounts and target market pricing etc.…
Services Marketing - Internal marketing
It has definite advantages over the traditional way of transacting business (Amit & Zott, 2000). It eliminates paper and paper work through market automation, online transactions and payments. The governments too use the e-platform to offers service to the public…
The Persuaders
One of the more obvious messages in the show was the attitude of competition. This was not just friendly competition, this was dog-eat-dog market warfare. The host talks of "preparing a guerrilla operation" as if going into battle. One of the advertising agents talks about the "fear in the agency business" and the players being "weakened and vulnerable". The tone is set and the message is that…
Marketing The Persuaders
It should be noted that advertising campaigns are often the company's ticket in gaining the market's attention and patronage. An example of showing the importance of market research is Rapaille who stated that a lot of products have failed to succeed because advertisers were not so keen in their marketing research resulting to sending off codes in their advertising campaigns which discourages them…
Social Marketing
Social marketing faces the task of fulfilling their objective without the transgression of an ethical approach.…
Marketing Concept
Second, it stresses the aim of business organizations to generate profit from its operations. Thus, the definition of CIM involves assessing the marketing strategy which will be mutually beneficial for customers and companies. Business organizations as this definition implies are profit maximizing entities. Lastly, this definition highlight that marketing is not just about providing the current…