StudentShare solutions
Triangle menu

Consumer Behaviour College - Essay Example

Nobody downloaded yet

Extract of sample
Consumer Behaviour College

This term, central to any understanding of consumer behaviour, refers to how consumers view a product/service, its price and its quality, among others. It focuses on subjective consumer interpretations of a product's attributes versus its price, what its possession and use will contribute to a consumer versus its price.
Within the context of consumer theory, personality has two meanings. The first is consumer personality and the second is brand personality. Ideally, correlation between the two motivates the consumer market to purchase the brand in question and exhibit loyalty towards it. In both instances, personality refers to perceived attributes and characteristics.
Consumer market segmentation is integral to focused marketing and the identification of potential consumers. The elderly refers to the consumer market segment which is comprised of the aged, generally those at, or above, pension age. This type of segmentation is restricted to age.
The second type of segmentation is concerned with economic status. It effectively refers to consumer income and, more specifically, to those in the upper income brackets. The affluent are the rich consumers, irrespective of gender and age.
The ever-increasing popularity, both national and global, of plastic surgery is amply evidence in the appeal of television shows and serials such as "Extreme Makeover" and "Nip/Tuck." Plastic surgery is now openly discussed and is no longer confined to emergencies or to the female market. In other words, plastic/cosmetic surgery is regularly performed for beautification and anti-ageing purposes and not out of necessity and is now being undertaken by both males and females, not just the latter.
3.1 Industry Facts and Figures
The American Society of Plastic Surgeons (cited in Ruiz, 2007) estimates that the number of cosmetics surgeries performed per year has increased by almost 50% from 2000 to 2006. Market researcher, writing on the size of the industry and market, assert the impossibility of gauging the size of the industry/market as statistics are based upon procedures performed in hospitals and not those carried out in private clinics (Davis, 1995). Hazarding a guess, nevertheless, the American Society of Plastic Surgeons (cited in Ruiz, 2007) asserts that it is a multi-billion pound industry. Indeed, tens of billions of pounds are spent on the global plastic surgery industry per annum (Jeffreys, 2005). It is, in other words, an extremely lucrative, constantly growing market.
3.2 Consumer Characteristics
Several ...Show more


The report examines two consumer behaviour constructs and two segments. Focusing on the cosmetics surgery industry, the study examines the behaviour of the affluent and the elderly within, for the purpose of recommending strategies to marketers. The report concludes with a reflective statement.
Author : ondrickabrennan
Consumer Behaviour College Essay essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Consumer Behaviour College Essay"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Consumer Behaviour ( Paraphrase assignment)
UATION OF ALTERNATIVES 26 PURCHASE 26 CONSUMPTION AND POST-PURCHASE EVALUATION 27 CONCLUSION 27 REFERENCES 29 INTRODUCTION In the simplest of terms, Consumer Behaviour (CB) can be defined as “those acts of individuals directly involved in obtaining, using, and disposing of economic goods and services, including the decision processes that precede and determine these acts” (JF Engel, 2006).
12 pages (3000 words) Essay
Consumer behaviour
Consumer Perception Perception is a psychological term that defines the capability of an individual to construct a sense of reality from the situations they face. According to Chu and Lin, (2013) as well as Evans, Jamal, and Foxall (2009), consumer perception studies attempt to explain the reasons behind buying decisions and the strategies necessary for influencing them.
5 pages (1250 words) Essay
Consumer Behaviour Bachelor Essay
With more than 2.8 billion cases, beer can certainly be categorized as a mature product category. The most consumed adult beverage - ahead of wine and spirits - beer sales tend to be less volatile than those of less established consumer products. Price hikes, inclement weather, economic malaise and geopolitical unrest have not been able to stop the beer engine in 2002.
8 pages (2000 words) Essay
Consumer Behaviour Master Essay
Consumer behavior could be viewed at as that process that a customer goes through, right from the time they decide to make a purchase, and includes the evaluation of alternative products or services, the decision to make a purchase, the acquiring of goods and services, the after purchase evaluation by a customer, utilization or consumption of the goods and services, and the eventual disposal.
6 pages (1500 words) Essay
Organisational Behaviour College Essay
Nucor realizes that rewarding a behavior with recognition immediately following that behavior is likely to encourage its repetition. The recognition can take many forms, whether it is a pay raise, an award, or simply a pat on the back. They also know that Rewarding desirable behavior is important to a business to keep the motivation of the employees high that is why they do not use a control and command model with their employees, instead they trust their people and share the corporate wealth
6 pages (1500 words) Essay
Consumer Behaviour High School Essay
This behavior then impacts how products and services are presented to the different consumer markets. There are many components which influence consumer behavior namely: cultural, social, personal and psychological. These characteristics cannot be controlled by the companies; therefore, a need to assess these elements in order to create an effective marketing plan.
2 pages (500 words) Essay
Consumer Behaviour Essay
I hadn't the slightest idea what I was looking for and stared avidly at the shop windows. So I went into the shop and the smiling face of the Indian shop assistant met me at the tiny counter. The shop itself wasn't big either. I asked for the cell make I liked: Nokia 2103.
4 pages (1000 words) Essay
Consumer Behaviour consumption
Big spenders differ greatly from the low-income consumer. An educated consumer has a different pattern of consumption from an uneducated one. Consumption is to be treated 'as a process by which artifacts are not simply bought and consumed, but given meaning through their active incorporation in people's lives (Jackson 1993:209, p.
7 pages (1750 words) Essay
Consumer Behaviour
They believe that animals should not be maltreated, used as clothes, eaten or used for entertainment purposes. To reach its target audience, the organisation has divided their advertisement strategies into outdoor, print ads, radio ad, television ad, and web ads. For print
12 pages (3000 words) Essay
Consumer Behaviour
ore is the internal process which provides knowledge and information to consumers to influence their decisions whereas the consumers’ culture is the external process (Abramovich). In this report, the consumer decision making process of Red Bull has been discussed. The scope of
12 pages (3000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us