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Critical Thinking (Marketing) - Case Study Example

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Critical Thinking (Marketing)

He is confident that a new product can be delivered despite budgetary cuts.
2b. Pat Lambert
Pat believes that the retail version of the original AcuScan scanner will be a big hit. If not the perfect version, a prototype can be developed by August, to which further changes can be made. If this deadline is not met, the competitor will launch their product before AcuScan Inc. and grab the market share. The features are slight changes to the original AcuScan and need additional databases and modifications to make Operation Optimize possible. Kelly is making things difficult because on talking to one of the engineers Pat discovered that such a new product is very much possible to me made within the stipulated time and existing resources.
2c. Kelly Thomas
Kelly initially thought that the new product requires minor alterations to the existing. However, later he discovered that the new product is too much of an innovation on the existing one and would require a lot of time and effort. Kelly believes that others don't understand the mechanics of product engineering and what goes into making a new product. In this time frame, with the existing workforce he can only deliver a certain feature of the product and not the entire product itself.
2d. Chris Martinas
Chris like Cliff believes that the retail version of the scanner will position AcuScan on a path to success and regain its leadership position in the technology landscape. He believes that product engineering is Kelly's domain and only when Kelly and Pat both work together, would it be possible that the new product comes into being.

3a. Cliff
Cliff's argument is logical as well as emotional in nature. He understands that innovation in the dynamic landscape of technology is a must...
and grab the market share. The features are slight changes to the original AcuScan and need additional databases and modifications to make Operation Optimize possible. Kelly is making things difficult because on talking to one of the engineers Pat discovered that such a new product is very much possible to me made within the stipulated time and existing resources.
Kelly initially thought that the new product requires minor alterations to the existing. However, later he discovered that the new product is too much of an innovation on the existing one and would require a lot of time and effort. Kelly believes that others don't understand the mechanics of product engineering and what goes into making a new product. In this time frame, with the existing workforce he can only deliver a certain feature of the product and not the entire product itself.
Chris like Cliff believes that the retail version of the scanner will position AcuScan on a path to success and regain its leadership position in the technology landscape. He believes that product engineering is Kelly's domain and only when Kelly and Pat both work together, would it be possible that the new product comes into being.
Cliff's argument is logical as well as emotional in nature. He understands that innovation in the dynamic landscape of technology is a must for any organization to do well. ...Show more

Summary

Cliff believes that new product development is the only way that AcuScan Inc. can regain its lost glory and become profitable once again. He believes that budgetary cuts are important. He is confident that a new product can be delivered despite budgetary cuts.
Author : shanonblick
Critical Thinking Case Study (Marketing) essay example
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