The Core Competency of the Company - Case Study Example

Only on StudentShare

Extract of sample
The Core Competency of the Company

Brand strategies define buyer experience-through the products offered, the advertising messages conveyed, indeed through every interaction between an organization and a buyer-and through that experience buyers develop an understanding of brand differences (perceptions), form judgments about the value of brand differences (preferences), and create a logic for choosing among brands (brand choice strategies).We refer to strategies that teach buyers as market-driving strategies (Bearden et al 77).
Because of the Japanese consumer's traditional focus on corporate reputations, Japan has been considered a tough market for individual brands. This rising importance of branding, segmentation, and positioning has created new opportunities. In addition to Asahi and Honda, other nimble companies are taking advantage of the changes in the market to identify and capture specific segments of the market. Given the need to balance corporate and product-level branding, Sharp is applying a variety of approaches. These range from the more traditional corporate branding to two-story branding to narrow individual brand positioning. Companies are also using more Sharp -style branding (Boone and Kurtz 72).
High technology continues to have an intense attraction for consumers, ...
Download paper


Sharp Corporation is a leading consumer electronics company founded in 1912. The success of the company is caused by its unique strategy and brands image, customers loyalty and high quality of products and innovative solutions. Sharp Corporation is a company that has successfully refined and deepened the meaning of its corporate brand…
Author : kochleann

Related Essays

Leadership and Management Competency Framework In Report Format.
In hospitality and tourism industries, a leader plays a crucial role in management and administration of the enterprise. For leader, the first level competences should include leveraging diversity and conflict management, creating strong corporate culture and motivation, continual leaning and partnering. Using these competences, a leader is able develop unique organizational philosophy and strategic vision of further growth (Robbins 2002)....
8 pages (2008 words) Essay
Nurses Knowledge and Competency
Therefore, prompt and accurate recognition of these factors are important for ensuring a recovery from the injury. This calls for an assessment of the wound at the time of clinical presentation (Clark, R.A.F., 1996). Such patients are pretty commonly encountered in acute hospital setting, specially in a rural area hospital where resources may be limited. This, in turn, calls for knowledge of the practicing nurse about wound assessment. At least, the nurse in charge needs to be adequately knowledgable to decide which wound could be managed in the rural acute care and which needs referral to...
24 pages (6024 words) Research Proposal
Linkage among Environmental Opportunity, Competency and Organizational Success
9 pages (2259 words) Essay
Next Plc of UK
"A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices." (Strategy - Competitive Advantage: Competitive Advantage - Definition. 2008). This has high relevance in the context of the increased competition the company is facing from newly industrialized nations like India, China, Taiwan and Vietnam. The report is also intended to provide required recommendations for Next to solve the issues faced by it in the present market....
14 pages (3514 words) Case Study
Wlat Disney- Strategic Management
The founder of the company, Walt Disney soon realised that relying on the studio alone will be risky; hence after understanding the changing customer requirements he entered the movie making business. These movies were great hits among children as well as adults. Soon the company entered the business of theme parks where the visitors are entitled to avail entertainment for 24*7 hours. This was a unique idea because here the visitors get an opportunity to come in direct contact with the cartoon characters. They can find the cartoons to be moving, dancing and plying with them. These parks were...
6 pages (1506 words) Term Paper
ambidexterity in an organization
Ambidexterity requires an enormous amount of altruistic effort on the part of managers. The basic question that addresses a manager’s motivation is “What is in it for me”. Operation manager’s motivation is limited to meeting his deadline and exceeding his rated capacity to ensure that he delivers what is required, when it is required. Thus, his impetus is ensuring efficiency and maximizing capacity. While business unit managers are expected to deliver revenues that can cover pricing schedule configuration and marketing at times it can be an introduction of related products if not an...
4 pages (1004 words) Essay
Discuss whether the company is moving away from its core competency of being a leading online retailer. Present areas where® is competing with Google™ and Microsoft®, and whether competition is a wise strategy. o Address the uses o
Microsoft and Google have been in the market for offering web services over a longer period of time as compared to Amazon. Amazon has been a market leader in the field of e-commerce and has possessed the core competency in online retailing since over a decade. Hiner (2009) stated that the respective retailer company acquired technical expertise after developing the infrastructure for their online retailing service; this expertise cannot be compared or competed with the technical skills and experience that are possessed by the high profile teams at Google and Microsoft. The main objective and...
1 pages (251 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!