StudentShare solutions
Triangle menu

Burger Joint - Case Study Example

Not dowloaded yet

Extract of sample
Burger Joint

The chain which originally started off at Baldwin Park has now assumed cult status and generates revenues in millions. Adored by celebrities and the masses alike, the fat, juicy perfect burgers find their way into celebrations and have satisfied hungers for decades now.
This is the radio jingle which most Californians would probably remember more accurately than the national anthem. Quality can add wonders to even the most basic advertising. The delicious burgers churned out by the chain can speak more than any advertisements.
Started off in an Era of Post War development, the chain finds its humble beginnings in the dreams of the young couple Harry and Esther, both from the Military background. After they met at a common workplace, Harry and Esther not only found companionship but also the perfect business partners in each other. While Esther was grounded, gentle and calm, Harry was the Maverick, going by his guts to reach out to new avenues. She managed the accounts, while Harry took care of everything including Quality and the logistics.
The synders found a partner and the much needed funds to fuel their business in Charles Noddin who invested a sum of $5000.However the business relations between the two associates soured and they decided to split ways soon afterwards when Harry insisted on keeping the price low and bettering quality while Charles wanted to take the practical and commonly followed route of increasing profits through cost cutting and price increase. Harry was stubborn in his ways and detested listening to others when he thought he was right-hence the store remained independent hence forth under his regime.
The chain under the synders thrived on a system which ran on 3 simple words-Quality, cleanliness and Service. Harry was determined to bring in the best in all 3. And hence the buns were baked fresh everyday; the store personals always had a smile to share, and the open kitchen was visibly spic and span. And that's how the burgers found themselves staying on par, if not surging ahead of the competition. While the competition was busy franchising, In N out maintained a strict decree in maintaining it as a family owned business. This helped the chain maintain quality. And when it came to quality, Harry had got his formula right-He insisted on using only the best bits of the tomatoes and discarding the rest. He selected the best quality beef himself, and got in touch with suppliers frequently to maintain the best standards. There had to be perfection in every step that constituted the making of a Burger. This was the sole secret to the beginnings of the enormous success his creation was to become.
As freshness and quality became the Mantras, only the freshest meat, potatoes and buns found their way into the kitchens. The chain diverted advertising funds towards increasing quality. This in turn led to increasing word of mouth publicity which worked better than churning out print and television ads.
The Synders were not shy of exploring- and hence they found lifelong friends, business rivals and advisers in the Karchers, who were to own the entrepreneurial success-Jr carl's. Both the synders and the Karchers believed in creating their own ...Show more

Summary

A burger Joint which revolutionised the American lifestyle and started the fast food culture, In-N-Out burger has had 3 generations of managers and has survived a race constituting competitors' who're spread out globally. Unlike Mc Donald's and Carl's Jr who rely heavily on technology and advertising to fuel their business, the In N out Burger chain stands out in its techniques and relies on simple business principles to sustain and fuel its growth…
Author : pasquale84
Burger Joint essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Burger Joint"
with a personal 20% discount.
Grab the best paper

Related Essays

Burger King Case Study
Other restaurants are Yum Brands, McDonald's, and Subway restaurant chains. The chains were larger than Burger at the point of start in 1954. Today, Burger King seconds Yum Brands in fast food hamburger restaurant market (Shimp, 2007). The company operates internationally with its outlets in Asia, Latin America, and other African-American markets.
4 pages (1000 words) Case Study
Place Assignment: Burger King
With internet, buyers could access websites of certain business organizations offering certain products, place their orders, and wait for processing, and delivery done through certain channels. Internet or online shopping saw high growth rate of unemployment as shop attendants were replaced by the internet technology.
3 pages (750 words) Case Study
Burger King
This campaign was launched on December 9th, 2007 on Burger King’s 50th anniversary (Lenze 3). Its goal was to market the whopper burger which was the most popular Burger King product. At the core of the campaign was the “Whopper Freakout” commercial that featured real customers reacting to the news that the whopper burger had permanently been cut off from Burger King’s menu.
5 pages (1250 words) Case Study
International Expansion of Burger King into France
In order to avoid any unwarranted assumptions about the French market, we begin by evaluating the global macro environmental variables as they relate to France using the PESTLE model (Armstrong). This "big picture" model allows us to more rapidly adapt to the realities of this market; even though certain factors are beyond our control, it is imperative that we align our plan positively with them if we are to succeed this time.
6 pages (1500 words) Case Study
KFC And Burger King Strategies
The chicken is continually tested against these tough criteria, which include succulence, crispiness and the secret recipe flavour to ensure that customers enjoy the great taste of KFC every time. The Original Recipe chicken is served in a variety of delicious individual and family meals, to offer a great choice.
8 pages (2000 words) Case Study
Burger King and Mc Donalds
Corporate Social responsibility, with the increased awareness and the trend towards asking the MNC's as to what role they are playing in the development of the society from which they are reaping high profit margins, every corporate entity needs to be answerable to the public about its corporate values and what it is doing towards social and public welfare.
5 pages (1250 words) Case Study
Burger King Beefs Up Global Operations
The chains were larger than Burger at the point of start in 1954. Today, Burger King seconds Yum Brands in fast food hamburger restaurant market (Shimp, 2007). The company operates internationally with its
4 pages (1000 words) Case Study
General Electric's Joint Ventures
Furthermore, the reputation of General Electric as a good partner is justified and the advantages of this reputation for attainment the company’s business objectives discussed. In the past General Electric
2 pages (500 words) Case Study
Burger King Beefs Up Global Opertions
In addition, the manner it prepares it products by its flame broiled method as opposed to grills that fry differentiate itself from competition that are
4 pages (1000 words) Case Study
General Electrics Joint Ventures
It means that GE could benefit 100% from the sales and profit the company would earn in the host country. Also, acquiring an existing company in the host country or entering the market via Greenfield venture would mean that GE will have full control
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation