MARKETING FUNDAMENTALS

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The management of McDonalds has undertaken a mission to accomplish the planned and expected endeavors of the company, and has intended to undertake comprehensive strategy aimed at the development of the all features relevant to the company. The company has tried to increase its target of sales level, and for this purpose the areas of marketing and customer services have been explored and improved…

Introduction


The McDonalds has been successful in offering convincing experience which has enthralled and delighted the customers, the company instead of coming up to the expectations of the customers, has further enhanced the level of their taste through magnificent offerings. The chairman of the McDonalds has agreed and stressed upon the effectiveness of such strategy, 'the one common thread to the success of these stories and the company is that they have to be true and they have to be authentic' (Burt, 2007). As per the current record of the sales, and future prediction of the sales on the basis of current trend are encouraging, by the end of 2012 the sales of the Schultz will be three times higher and will reach the mark of twenty three billion US dollars. The company has revealed a comprehensive plan aimed at the expansion of units, more than forty thousand stores are expected to be launched in the coming few years.
Keeping in view the mission statement of the company, which aims at the ...
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