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Starbucks - Essay Example
Author : klubowitz
Pages 2 (502 words)
Starbucks, the world's largest multinational chain of coffee shops, was first opened in 1971, and has been growing abundantly in popularity since then. Its corporate headquarters are located in Seattle, Washington, the three partners who began the Starbucks legacy - Jerry Baldwin, Zev Siegel, and Gordon Bowker - had absolutely no idea or concept of huge their idea would grow to be.
The aim of this paper is to do this, as well as thoroughly investigate and consider the key elements related to these three issues. In doing this, we can come to a more understanding, knowledgeable, and critical point of view on the matter of Starbucks, its history, its strengths, and weaknesses. This is what will be dissertated in the following.
It is rather well known that Starbucks has come to be, by some, regarded as a symbolic of the problems posed by globalization. In fact, several Starbucks locations were actually vandalized during a World Trade Organization in Seattle. This is why the issue of the global matters in regards to Starbucks is so essential.
When Starbucks first opened its doors in Seattle in 1971, no one realized by 2006 they would be an international icon. Why has Starbucks become such a success No, they have not reached the global status of companies such as McDonalds or Nike but they are well on their way. The company is always looking ahead and re-inventing how people think about coffee. Value and quality brings customers back for more. They have offered an experience for each person who enters.
Starbucks international mission is "to be a global company, making a difference in people's lives by leveraging our brand and the coffee experience to foster human connections (Starbucks Coffee Internatio ...