Le meridian Corporate Strategy

High school
Essay
Miscellaneous
Pages 2 (502 words)
Download 0
Jurgen Bartels (commonly known to be JB), CEO of Le Meridien was very dynamic in his thought to rewrite the history of Le Meridien by marking his targets towards the acme. JB was awarded the coveted job at a stage where entire world was in the shock of 9/11 attacks…

Introduction

The business was hard to come to any hospitality companies. Companies' at this crunch stage adopt a safe way to hold their businesses. JB implemented an unconventional thought to draw revenues at all the prosperities. JB with his two strategies "Arch & tech" and "Treasure hunt" may not be effective as the prevailing marketing conditions do not drive the customers to use the hospitality services.
The initiative "Arch & Tech" requires a considerable amount of investment to renovate the properties according to the lavish requirement of the theme which is not advisable at the point where there are no takers for property. The amount of time needed for establishing the properties according to the expectations of the initiative are more and the promotional cost add to this affair. As per the time frame of 3 years the first priorities should be to retain and uphold the key service aspects that are well accepted in the customer segments.
The two new initiatives may not be well accepted by the property owners and other key managing director of different regions with respect to a particular country. The new initiatives may not consider the local customs and traditions. The initiatives if implemented may not promise the expected customer turn out as we cannot estimate the level of acceptance for the service ambience.
Hospitality is more related to the movement of truth created by the ambience and service rendered by employees. ...
Download paper
Not exactly what you need?

Related papers

Strategic Management Corporate strategy
If you were instructed by your boss to apply the SMP, but were limited to performing only 5 steps (5 of the individual analytical tools), which steps would you select…
Le meridian Corporate Strategy
The business was hard to come to any hospitality companies. Companies' at this crunch stage adopt a safe way to hold their businesses. JB implemented an unconventional thought to draw revenues at all the prosperities. JB with his two strategies "Arch & tech" and "Treasure hunt" may not be effective as the prevailing marketing conditions do not drive the customers to use the hospitality services.…
Corporate and business strategy
The financial press is right when it brings forth to the company that in present day more than 50% of the sales of confectionaries is through supermarkets. The company has high expenditures on the its retail shops, which are no more viable in the present scenario. The company has not yet been able to gain profits from other products. …
corporate strategy case study
In those days, cross-Channel travel was not dominated by the leisure business as it is today. It was used for military action and primarily for trade.…
Corporate Strategy and Corporate Governance
Corporate governance is simply a term used for the way that companies (corporate) are run and operated (governed). As stated by Colley et al. (2004) there have been a number of definitions for corporate governance, though, it implies as a misunderstanding of companies and the procedures practiced for the assurance of business proceedings preventing the benefit of involved groups such as the…
Corporate Strategy
It is possible to assume that both companies have large cash reserves spent on research and development. These reserves also enable them to take risks in spending large sums for advertising and promotion. Both companies have good reputation among customers and created cost advantage from propriety know-how. S&W and Makatume take full advantage of the quality image their products have earned over…
Corporate Strategy Essay
As a company, Microsoft values integrity, honesty, openness, personal excellence, constructive self-criticism, continual self-improvement, and mutual respect. They are committed to their customers and partners and have a passion for technology. They take on big challenges. They hold themselves accountable to their customers, shareholders, partners, and employees by honoring their commitments,…