Strategic Marketing Degree Essay

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A November 11, 2005 report released by the Friends of the Earth, a UK-based environmental protection group, revealed that a major supermarket chain, Tesco, was importing the vast majority of its apples at the height of the UK apple season. More than two-thirds of apples on supermarket shelves were sourced overseas from different suppliers, and some apples traveled over 20,000 kilometers to reach UK stores.


Analysis: This was one proof of how environmental groups apply pressure on exporters through large UK companies. They cite that if another supermarket chain, Sainsbury's, can do it (that is, sell apples sourced from Britain), then Tesco should be able to do it. Tesco denied the claim and promised in 2003 that it would not import apples from August through February from any Southern Hemisphere country, notably New Zealand, Chile, and South Africa.
An article in the Wall Street Journal mentions the case of Haagen-Dazs chocolate-covered ice-cream bar. The label does not mention any genetically modified ingredients listed there, but consumers who question the company about it are sent a letter stating that the bar's chocolate coatings, in fact, contain soya oil that "may have been derived from genetically modified soya, but it is identical to any other soya oil and therefore does not contain any genetically modified material." The letter adds, "We are, however, investigating whether there are suitable alternative oils."
In another case, AstraZeneca was forced to take off the market a bioengineered tomato puree. ...
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