New Product Deployment

Masters
Research Paper
Miscellaneous
Pages 7 (1757 words)
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Unilever is a gigantic company with a wide product portfolio and plethora of brands covering a wide range of needs of the people and every citizen is a buyer of some product or brands every day. The company's brand port folio is wide, big and strong. People do like its products enjoy in their life…

Introduction

This makes the company strong in thinking globally and act locally. Further to gain grip over the local markets it spends significant amounts on social responsibilities (http://www.unilever.com).
The consumption of quantity of tea is followed by the consumption of drinking water. On an average about 3 million metric tons of tea is produced in the globe. The largest producer-countries are the largest consumers as well, and the rest is traded either directly to value-added resellers in other countries or bought through auction on the open market (http://shop.jaxteacompany.com). 'The UK is the largest per-capita consumer of tea averaging about 3.5 to 4.0 cups per day. India and China are the largest consumers of tea on the basis of total leaf used, and this consumption is largely from internal production.' (http://shop.jaxteacompany.com).
Tea brands are more and more number of people drink tea in the globe. 'It is revealed that tea is the most preferable drink after water' (http://www.unilever.com). Many flavours (as per local and global preferences), different sizes (such as 1000 Gms, 500gms, 250 Gms, 100 Gms, 50 Gms dip tea bags) are brought by research and by the firms including Unilever. There are different blends of tea namely; premium blend which is costly and tasty where as regular blend is cheap and not so strong and tasty. Similarly leaf teas, yellow tea, green tea, iced tea, ice tea are also in the market. ...
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