One of the differences between domestic marketing and international marketing is that domestic marketing is considered to be easier than international marketing because a company doing local marketing already understands the local/country customs and norms. The focus then is effective marketing. On the other hand international marketing is usually more difficult because literal translation can often turn off prospects. Other differences include the uncertainty of different foreign business environments that are not in domestic marketing. This is because there is a difference in infrastructure, technology, competitive dynamics, legal and governmental restrictions, customer preferences, culture and many additional uncontrollable variables.
Organizations should be more concerned about international marketing because their international image should be of more importance to them. Another reason for emphasizing on international marketing is the fact that if an organization has a good international image then automatically its domestic image becomes of a competitive organization that will excel in the future.
There are different conditions that have led to the development of global markets. The first condition is the limitation that each and every country cannot produce all the goods and products of their need. Even if they do have the capability then the required quantity is not met. Another important reason is the quality of a product. For example a country might be able to produce a good but another country is making it of a better quality so they will prefer to buy it rather than producing it themselves.
There is an increased interest shown by US Organizations in the global markets, the major reason being to boost up the profits. Other reasons are to maintain a high image of the organization domestically, to exploit the international markets where customers want quality products that are being produced by the US organizations, to increase the US economy and to be known globally.
It is important for organizations to have a global awareness because in the fast paced world, where international trade is picking up a high momentum an organization can't survive if it does not have global awareness. This can be further explained by the fact that for an organization to survive in an international market it needs to know the culture and local preferences of the people living their. Not only this, organization needs to know the financial condition of the people there and how they react to different marketing strategies. All this comes in global awareness and it's really important for any organization that wants to step in the international market.
The 3 elements that impact the international market environment are:
The culture of a country has a great impact on the environment of an international market. T