Effective Leadership and Management of Starbucks UK - Essay Example

Extract of sample
Effective Leadership and Management of Starbucks UK

According to chairman of the board, Howard Schultz, "You get more than the finest coffee when you visit a Starbucks-you get great people, first-rate music and a comfortable, upbeat meeting place." This is what the company calls "the Starbucks experience."
The impacts of globalisation, the influx of Internet commerce and intense competition in the market have dramatically influenced management in order to sustain the organisation's existence. The primary business objective of a firm has evolved into creating strategic and competitive advantage. Starbucks reinvented the traditional coffee shops and created a global brand because of its corporate strategies and competitive edge.
Strategic advantage is the product of synthesizing different learning of managers from sources such as personal insights, people's experiences and market research. Strategy is the plan that the organisation shall pursue in order to achieve the organisation's purpose. Developing a competitive strategy is developing a broad formula for how business operates and how it is going to compete. (Porter, 1980, p. xxvi) It includes the goals the organisation desired and policies needed to carry out those goals. However, the most successful strategies lie in the leader's vision (Mintzberg, 1994, p. 107).
It is the role of leadership to give purpose and meaningful direction t ...
Download paper


Organisations have goals they wanted to achieve. They have strategies for achieving these goals. Correspondingly, these organisations employ implementing structures and organisational plans aimed at assuring that the company's preferred means of achieving goals are in fact carried out and practiced…
Author : abernhard
Download 1

Related Essays

Marketing Management in Starbucks
Howard Schultz, Starbucks' visionary leader, has transformed the company one store at a time. With his sound business strategies, the company has achieved market leadership in the specialty coffee industry.
6 pages (1506 words) Case Study
Management and Leadership Paper on Starbucks
Organizational culture can be defined as "personality of the business organization" which can further be broken down into its values, assumptions, norms, and tangible sign of behavior of its members. At Starbucks two of the most prominent values are corporate social responsibility and its treatment of employees as strategic partner. The establishment of organizational culture as will be presented later is linked to the company's ability of utilize the four management functions in order to lead the organization.
4 pages (1004 words) Case Study
International Management of Starbucks
Accommodating fast growth also meant putting in systems to recruit, hire, and train baristas and store managers. (Student Resources:2005) Starbucks' is simply looking for passionate people who love coffee, diverse workforce which reflects their community and who enjoys what they're doing and for whom work is an extension of themselves. 16 Some 80 percent of Starbucks employees were white, 85 percent had some education beyond high school, and the average age was 26.
9 pages (2259 words) Case Study
The management of people
Management is a serious task (Aguilar, 2002). Low team morale is a hindrance to success in any project and it is the Manager's responsibility not only to make sure that the project is successful, but also see that the team is satisfied. People work in projects to make something for people. The problems in projects are human problems. For every technical, financial or schedule problem there is a human problem behind it. The most significant resource any business has is its people. A significant element in managing a complicated project knows how to manage the most precious asset the human...
10 pages (2510 words) Essay
This assignment involves researching the Starbucks Coffee Company (UK) Ltd (Starbucks) and its role in the COFFEE AND SANDWICH SHOP INDUSTRY in the UK.
In the UK, Starbucks obtains a leadership position in the coffee and sandwich industry in the UK creating a unique value propositions and unique brand image. “According to the retail analyst Euromonitor, the company has a 16.7 per cent market share, one per cent ahead of Costa Coffee” (Hickman 2008). In spite of recent decline, the Starbuck’s managing director in the UK admits: “We have seen steady consumer-led growth in the UK market and we remain excited by the opportunities presented by [it],” Mr Broad said. “International markets as a whole continue to be a growth engine for...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!