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International market entry requires careful planning and additional financial resources to penetrate a new country and new marled. The company selected for analysis is Laura Ashley, a UK based retailer. Geographical diversification is the response of many retailers to compensate for the loss in market share.


Thus, small manufacturing plants can offer the same manufacturing capability and flexibility previously available only to large plants. Just as many researchers in strategic management emphasize that the formulation of an effective corporate strategy can only lead to the realization of a successful corporate strategy if the implementation is successful, the managers agree that venture success is critically dependent on implementation: a poor venture concept can sometimes be rescued by good management but a good venture concept will not rescue poor management. Management teams that can work in a complementary fashion toward achieving the overall objective are more likely to succeed than those composed of individuals with different objectives and/or only a limited ability to work together. Management teams with a uniform orientation toward opportunity rather than resource control are more likely to be successful than management teams oriented toward control and/or management of acquired resources (Ashley Home Page 2008).
IF a company has no financial resources to invest in new subsidy, it can use banking services to expend internationally. The bank can grand the company a loan or invest in its international expansion. .A prospective company approaches a bank with an idea for expanding a business. ...
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