StudentShare solutions
Triangle menu

Starbucks Marketing - Personal Statement Example

Not dowloaded yet

Extract of sample
Starbucks Marketing

At first, I was hesitant to join her. I thought, why should I pay $3 for a cup of coffee when I can buy it for $0.50 in Dunkin Donuts I thought it was absurd that a person should do that. I mean, what's the big difference
After her volunteering to treat me out just so that I would get to taste her favorite frapuccino, I did not resist. My first Starbucks experience has been very memorable. Truly, it is incomparable with McCafe or Dunkin Donuts. Upon entry, the barista immediately greeted us and offered the menu. I was really impressed because she did not only manage to get my name but she asked me how I am, and suggest their specialty noting that I am a newcomer to the store. I noticed that she greeted my friend with her first name because she already is a regular customer. She even noted what my friend's favorite offering it to her even before she asks for it.
In contrast to the cluttered space inside fast foods and bake shops, Starbucks offers a relaxing, inviting, and even calming ambiance. There were huge couches which look and feel like home. The music played was soothing yet at the same time invigorating. I felt so away from the demands and pressures of being a student.
Because of these, I associate Starbucks with relaxation, socialization, and indulgence. Their stores become a haven where I not only indulge in a steaming or cold cup of specialty coffee made from organically grown coffee. Starbucks also offers a place where I can sit back and socialize with friends while also relaxing with my favorite songs. The good thing is, I can also take the coffee home and enjoy it while watching movies or just hanging around at school.
From its humble beginning, Starbucks has risen to become the most profitable and popular coffee shops in the world. I believe that the company's success lies in its ability to fulfill its promises to the customers. Since its foundation, Starbucks focused in providing a third place where customers can linger the first two being work and home. The company has long envisioned creating a place where customers can unwind and socialize over a cup of coffee. The company complements all these through the provision of excellent customer service where baristas are encouraged to offer personalize service to each of the customer they encounter every day. Starbucks promises that in every moment spent at its stores, it will do everything in order to adequately provide what it calls the "Starbucks experience."
Looking at it more closely, Starbucks influenced me a lot as a customer. For one, I never settle for anything less than it. Whenever I think of what to do after a stressful day at school or work, I only choose Starbucks because in the first place which shop could offer my frapuccino My experiences inside the store together with the friendliness of the staff motivate me to keep coming back for more of the "Starbucks experience." It has not only become as my number one choice-it is my ultimate choice After all, if you can have the best why settle for anything less The price of $3 per cup is never enough to pay for the relaxation, serenity, and indulgence that I ...Show more

Summary

After a stressful day at the university, my friends and I decided to unwind at a nearby Starbucks. Going to this specialty coffee retailer has become a routine after all the stress of preparing academic requirements, attending discussions, and working on group projects…
Author : janicemills
Starbucks Marketing essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the personal statement on your topic
"Starbucks Marketing"
with a personal 20% discount.
Grab the best paper

Related Essays

Marketing Strategies
Advertising generally consists of an identified sponsor putting across a message. Advertising means proper presentation of the firm to potential customers. This project will discuss what the marketing plans of Phil are and what it is doing to fulfill its organizational goals.
18 pages (4500 words) Personal Statement
Application statement for MSc Marketing
I would like to delve into Master of Science in Marketing program at the City University of Hong Kong for the primary reason that I have the burning desire to be a world class marketing professional and entrepreneur. I have gained a Bachelor of Psychology Degree at the University of California, Berkeley.
1 pages (250 words) Personal Statement
Seminar on Marketing
Central to the discussion is the strategic planning of how the each of the four Ps can contribute value to the product, create the image that the business organization wants to convey, and serve the needs of customers. Through the discussions, I am able to broaden my knowledge on why certain products make it to the market while others fail.
2 pages (500 words) Personal Statement
Marketing Journal
I have felt that life would have been better if no marketing is involved. However, the previous weeks in this course changed me and completely altered my perception of what marketing is. As I learned that marketing is not just about advertising but in bringing products which are needed and wanted by customers, I begin to realize how interesting this field of study is.
3 pages (750 words) Personal Statement
Consumer Behavior and the Marketing Manager
Marketing strategy is employed by the businesses to make sure that it is their goods which are most in demand amongst the prospective customers, and not the competitors’. They may have surveys to see what kind of products would be welcomed
1 pages (250 words) Personal Statement
The development of a marketing plan
Economically influential people desire to make their workplaces as well as houses look beautiful and modern. At this epoch interior designing business has become a budding business segment for many young entrepreneurs. The perspective
5 pages (1250 words) Personal Statement
Personal Plan Marketing
This is why I have strived tirelessly all through my education towards becoming the best I can in becoming an intellection while at the same
8 pages (2000 words) Personal Statement
A personal statement for UC transfer applicant
Furthermore, I believe a major in economics will offer me a wide range of expertise in the business and social world. I am a Chinese and have been brought up in different societies. First, I went to middle school in China and thereafter, attended high
4 pages (1000 words) Personal Statement
Fundamentals of Marketing
The process of management in the current job situation enables proper competition in the market as the organization will be able to allocate well the resources and reach the targeted group.
1 pages (250 words) Personal Statement
Master of Science in Integrated Marketing - Statement of Purpose
As an individual who developed love for marketing at an early age, I view the profession as both a passion and career. I know that I would practice marketing even if
3 pages (750 words) Personal Statement
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation