In natural environment customer and interviewer works together. Master/apprentice model has strong role of experience and habit that molds the action, if some things is based on experience there may some reason behind, to minimize effect of habit giving training to others plays a vital as the trainer explains the reasons of doing certain actions. The events and stories attached to a task also shared be master or trainer hence takes a learner to the event whose conclusions and teachings could help an individual in future works that he / she carries himself.
Design team may learn same way through the experience of the customers by interviewing them. In experience they share important details and mistakes which become time saving and helpful information. This kind of work is based on observing ongoing working models rather rely on conceptual ideas.
The designer not only learns to start like apprenticeship but also apply knowledge to integrate it with technology and take into account other people and concerned areas that comes under his domain. Through four principle guide, the apprenticeship model can be modified to meet design's team need. These are context, partnership, interpretation and focus.
Context gives ongoing experience and concrete data.