Microsoft India launched its otherwise famous “Xbox Live” in India on November 5, 2007*(“Microsoft India to Launch Xbox Live on Nov.5”.BS reporter, Tech world, Business Standard, Friday, 13thMarch, 2009, Mumbai Edition). Xbox Live, a famous internet gaming software that otherwise provides other facilities like videos of films*(“Microsoft India to Launch Xbox Live on Nov.5”. BS reporter, Tech world, Business Standard, Friday, 13thMarch, 2009.Mumbai edition) is very popular among youth across the world and naturally the system savvy; internet crazy Indian youth were lured to it. There are nearly 3.3 million active internet users in the rural India*(Rishi Joshi, “Growing number of net users in rural India”, Hyderabad, Business Today, Jan.22, 2009, Hyderabad edition) who browse internet either regularly or once a week in the least. With such huge market potential it is no surprise that Microsoft is aiming to gain a huge chunk in the Indian market*(Pragati Verma,“We are building muscle in core areas”, The Financial Express, Wed, Mar.11, 2009, Hyderabad Edition). Use of technology and the gains associated with it cannot be questioned; however there are question marks about the direction in which such technological advancements are leading our youth needs to be answered by all of us.