The most popular and influential of all movie industries is obviously, Hollywood. According to Allan and Barbara Pease, American films have been one media that brought about the vast spreading of American culture throughout the world, even in shaping the culture of the younger generation of in some parts of Asia. Hollywood plays a big part in the development of one's culture, as well as in the development of one's life. The media gives, and the audience receives. By studying (Hollywood) movie fanatics, we will know the reason as to why these people love to watch movies a lot; it could be discovered what genre of movies people of a certain culture prefer - as this is related to their daily routine and lifestyle; finding out if movie fanatics lead lives influenced by movies, or if these have affected their lives.
Hollywood, too, is quite curious as to the numbers that upcoming box office hits may produce. They have hired three companies, namely, IAG Research, OTX, and the National Research Group to actually study these. These companies conduct different surveys, but only have one question they want answered, "Are movie goers still interested in a new release" (Horn 1). Just like in anything else, movie goers too have their own preferences when it comes to the movies they are fond of watching. Is this connected to their culture and lifestyle That is one question we would like to find out. In 2008, it has been noted that one of the quite surprising box-office results has been the performance of the movie, "The Game Plan." Most movies usually drop some 50% every weekend. However, this feel-good football film stays on, even on its second week of release (Horn 2). Americans are sports lovers by nature, and having baseball, football, and basketball in the list, this movie surely captured the audiences by its relation to their cultural side, as a sporty nation. It is also to be noted that the movie showed the story of a father and his estranged daughter, which also reflect a part of the American lifestyle today.
Movies' influence among the people is very strong that scenes depicting the stars smoking are being asked to be removed from youth-rated movies as this could influence, mostly the young members of society when they see their favorite star having a fondness for it (Guardian News and Media 2008). The lifestyle of the current times is very much faster and more stressful compared to those in the past that watching movies have been such a pacifier against stressful living. The movies create an escape from reality, and into the land of one's imaginary desires. Whatever the theme may be, it is a refuge for the busy minds of today's world and the hustle and bustle that comes with it (Connors).
Plans for the Research
Since movies are released weekly in the cinemas, plus movie goers are everywhere - as it is quite a trend, having movie watching considered as a recreation for some, it would probably take 4-6 weeks to complete the research. Observing the weekly releases and how the people in general respond to it is one way of gauging what do movie goers/movie fanatics really want, in terms of movies' genre.