Game Advertising - Essay Example

Only on StudentShare

Extract of sample
Game Advertising

PricewaterhouseCoopers estimates that the online gaming industry is set to grow $55 billion in 2009 (Video Games 2006). It should also be noted that the gaming industry grows at an astounding double digit rate of 25% annually.
Business organizations have been very quick to realize the potential profit gain from this segment. Massive Incorporated, which is the world's first video game company, operates with the mission of "aggregating the gaming audience to deliver advertising across a network of premier video titles and providing measured results on consumer interaction with the advertising." Double Fusion is an Israeli in-game advertising company established in the summer of 2004. The business model of Double Fusion is very much similar to that of Massive. The product line of Double Fusion ranges from dynamic advertisements, integrated advertising, and "around game" inventory (Double Fusion 2006). In Game Advertising (IGA) seeks t o provide advertising services with its global computer video game media and advertising network. ...
Download paper

Summary

Throughout the years, advertisers recognize that television viewing has been rapidly declining due to the wider popularity of video gaming. Thus, the emergence of the in-game advertising industry is a response to this situation. The in-game advertising industry is primarily responsible for the placement of ads in video games in different platforms…
Author : mollyjenkins

Related Essays

Video Games
With this, the company is also armed with more significant information relative to its competitors....
2 pages (502 words) Essay
Sports Advertising
In spite of the extensive use of athletes as product or brand endorsers, there is a relative be short of published research that examine the power these athletes may have on a objective market. Further, it remains questionable as to whether or not celebrity endorsers really make a difference on the bottom line for advertisers. According to the experts those reported that only one out of five profitable that built-in celebrity endorsers met advertisers' planned prospect. Researchers have finished that celebrity endorsers may not have "linked" or recognized with the intended target market. One...
12 pages (3012 words) Essay
Situational Analysis for Massive Incorporated
Profit. As with any business organization, Massive opts to generate profit from its products and services. This is to ensure that the business has enough funds to finance its operational costs and other projects....
8 pages (2008 words) Essay
Writer picks topic
rding to Kennish (2006), the video games industry is expected to “break the $10 million mark this year.” Furthermore, as the sector has succeeded in reaching audience that the traditional media can’t, advertising investment is anticipated to reach $300 million. PricewaterhouseCoopers estimates that the online gaming industry is set to grow $55 billion in 2009 (Video Games 2006). It should also be noted that the gaming industry grows at an astounding double digit rate of 25% annually....
2 pages (502 words) Essay
users of the world , unite,The challenges and opportunities of social media
s should choose it carefully, decide whether making or buying it is better, create alignment between social media activities, plan media integration, and establish access controls for the
1 pages (251 words) Article
Got a tricky question? Receive an answer from students like you! Try us!