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Poster Design - Essay Example

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The internal format of the poster is a simple two-row and four-column symmetrical grid format. We observe the following:
The font used, Comic Sans, is legible and not as conservative as Times or as bold as Helvetica or Gill. Comic Sans seemed to be more attractive to children when the poster was tested in a classroom situation. Memory retention studies tell us that readers are 78% more likely to recall information printed in colour as opposed to black and white (L Eiseman 2000).
As can be seen from Illustration 2 the change of language for use in Irish schools does not detract from visual impact of the poster. The illustrations in the poster (checked for accuracy by Health Board Dental staff), support the text and add to the cheerful and friendly feel of the poster. Created as an A3, 300DPI, Litho print, this poster could be enlarged up to A2 with the DPI reduced on a large-scale digital printer.
The image used for the poster, strengthens the advertised promotion. While not of the best quality, breaking it up to create a more interesting visual effect made it attract potential readers to the poster.
This poster was also created for Litho printing. However, digital printers could also produce it. Nevertheless, be aware that not all digital printers can hold the flood of green contained in the poster. Test printed on an Epson 9000 with clean heads, the printout was acceptable at A1 size.
Illustration-4 is an A1, ...
The illustrations in the poster (checked for accuracy by Health Board Dental staff), support the text and add to the cheerful and friendly feel of the poster. Created as an A3, 300DPI, Litho print, this poster could be enlarged up to A2 with the DPI reduced on a large-scale digital printer.

Moving on to Illustration-3, this is an A3, CMYK, portrait, promotional poster with a simple left aligned symmetry. The salient points of this poster are:

The dominant colour - green helps to create a feeling of "freshness and renewal" (L Eiseman 2000).
The use of some yellow creating an analogous colour combination with the over print of an ambulance photograph does not detract from the visual impact of the poster.
Indeed the yellow Gill Sans text draws the readers eye towards the relevant information which is presented "clearly, simply and efficiently" (P Wildbur, M Burke 1998).
The image used for the poster, strengthens the advertised promotion. While not of the best quality, breaking it up to create a more interesting visual effect made it attract potential readers to the poster.

This poster was also created for Litho printing. However, digital printers could also produce it. Nevertheless, be aware that not all digital printers can hold the flood of green contained in the poster. Test printed on an Epson 9000 with clean heads, the printout was acceptable at A1 size.

Illustration-4 is an A1, large-scale digital promotional and informational poster created for people who are recovering from a stroke. Here is a three-row two-column asymmetrical design. The highlights are:

The poster creates a strong visual impact through the depiction of a cross roads (as represented by the text running across and up and down the poster).
The use of white reinforces the message of ...Show more
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Summary

All good posters grab and hold the attention of the viewer and convey the message in easy and succinct language. The use of graphics that are remarkable, simple and explicit is a key to effective poster design.
To understand the principles of good poster design, a few illustrations are used…
Poster Design
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