Social Media Impact on the Nonprofit Organizations

Masters
Essay
Miscellaneous
Pages 9 (2259 words)
Download 0
Over the last few years, the growth trends seen in the social media are simply remarkable. These trends have proved one thing, that social networking industry is not a fad anymore. In fact it is the future of marketing related activities and a heaven for marketers to market their products…

Introduction

These statistics clearly prove that modern businesses and intelligent marketers can spend less in social media to reach many. In fact, many smart marketers have abandoned marketing activities on conventional mediums like T.V and Radios in order to make sure that whatever they spend is efficient with respect to the cost and number of people that the medium reaches. This holds true not only for the profit making businesses but also for the charitable organizations. In fact, charitable organizations have a greater responsibility of using their funds efficiently so that the welfare in the society is maximized (MC Marketing Charts, 2010). Many businesses and non-profit organizations can take advantage of this tremendous growth in industry. They can use this media as a cheaper and better option to advertise their mission and to attract more donors for their cause. This will involve creative thinking and a lot of effort but once, these organizations understand the true potential of how Social Media can be used to their advantage.
It is also believed that with the passage of time, as the industry matures, these sites are going to attract more and more traffic. This large turnover will encourage companies to advertise more on these websites. As a result, these websites will experience an even larger growth in their revenues. ...
Download paper
Not exactly what you need?

Related papers

Marketing for Nonprofit Organizations
Within the context of FPO's marketing strategies and communication programmes target specified market segments in order to incite product/service purchase decisions. The implication here is that resources are obtained though product sales/services. This is not the case with NPOs where resources are generated through donations which are not necessarily contingent upon the delivery of a…
Media Relations
Now that knowledge of how the Internet is used in the business of public relations is considered an entry-level skill, what will future PR professionals need to develop their careers Charles Fremes, president and CEO of Edelman Public Relations (Canada), offered the following in an article for Strategy Magazine.…
Nonprofit Sector
Secondly, comments have been directed toward nonprofit organizations in regards to their lack of market discipline as a predominant cause of their limited self-sustainability. Other factors involve rising service and administration costs, and the increased competition for limited donations amongst nonprofit organisations. By becoming a commercial enterprise nonprofits are able to leverage former…
Organizations in Social Responsibilities
And often the law demonstrates our imperfections and uncertainties. Socially responsible behavior is crucial for companies because they, above all, should embody social principles and ideals that must not be violated easily or at all (Beauchamp & Bowie 2003).…
Impact of print media
Media can promote democracy. In fact, media can be an important incubator of dissent and principled opposition to the military regime (Tironi and Sunkel 2000).…
Social Media Impact on the Nonprofit Organizations
These statistics clearly prove that modern businesses and intelligent marketers can spend less in social media to reach many. In fact, many smart marketers have abandoned marketing activities on conventional mediums like T.V and Radios in order to make sure that whatever they spend is efficient with respect to the cost and number of people that the medium reaches. This holds true not only for the…
Social Media
While the so-called dogmatic Marxists continue to assert that, the economy, particularly industry, is the battleground of the working class and capitalists, the pragmatic neo-Marxists recognize the role of politics and culture in maintaining oppressive class relations. Mao Zedong, renowned leader of the Chinese revolution, was considered a neo-Marxist by the Soviets. Mao insisted that his theories…