Gillette Companys Marketing Plan

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Gillette is a subsidiary of Procter & Gamble Company. The latter is a fortune 500 company that is listed in New York Stock Exchange (Ferrell 23). It is a multinational corporation that deals with a variety of consumer products. It is located in Cincinnati, Ohio…

Introduction


Gillette is such one brand of this corporation. It is a brand of safety razors and other personal hygiene range of products. The razors of this company protect the skin from all parts of the razor except the edge alone. The skin is in contact with the edge of the razor alone. This is as opposed to cut-throat razors also called straight razors. Here, the skin is contact with the whole of the razor. A safety razor reduces the risk of injury to the skin. That is the reason why they are preferred by men for shaving.
Gillette used to be a company on its own. It was started in 1895 (Bonoma 56). The founder was King C. Gillette. He named the company after himself. It used to deal with a range of consumer goods, the safety razors included. However, in the year 2005, more than a century after been founded, the company was acquired by Procter & Gamble (Bonoma 57). That is how it ended up been a brand of this multinational corporation. It is headquartered in Boston, Massachusetts. It no longer exists as a company now, but as a brand.
Not only does Gillette produce safety razors for shaving, it also has a range of other products. It produces antiperspirants, hair care and body products. Its products are aimed for grooming, especially in males. It has Gillette shave gel and after shave (Cundiff 98). These products are designed to make the shaving experience for the man as comfortable as possible. ...
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