StudentShare solutions
Triangle menu

Gillette Companys Marketing Plan - Essay Example

Nobody downloaded yet

Extract of sample
Gillette Companys Marketing Plan

Gillette is such one brand of this corporation. It is a brand of safety razors and other personal hygiene range of products. The razors of this company protect the skin from all parts of the razor except the edge alone. The skin is in contact with the edge of the razor alone. This is as opposed to cut-throat razors also called straight razors. Here, the skin is contact with the whole of the razor. A safety razor reduces the risk of injury to the skin. That is the reason why they are preferred by men for shaving.
Gillette used to be a company on its own. It was started in 1895 (Bonoma 56). The founder was King C. Gillette. He named the company after himself. It used to deal with a range of consumer goods, the safety razors included. However, in the year 2005, more than a century after been founded, the company was acquired by Procter & Gamble (Bonoma 57). That is how it ended up been a brand of this multinational corporation. It is headquartered in Boston, Massachusetts. It no longer exists as a company now, but as a brand.
Not only does Gillette produce safety razors for shaving, it also has a range of other products. It produces antiperspirants, hair care and body products. Its products are aimed for grooming, especially in males. It has Gillette shave gel and after shave (Cundiff 98). These products are designed to make the shaving experience for the man as comfortable as possible. Gillette's anti-deodorant is said to be of clinical status. The hair products are also designed for the man (Bonoma 25). They include stylers, shampoos and hair conditioners. It also has a wide range of shower gels for men (Ferrell 56). They include those aimed for dry skin, oily and normal skin. They also include face wash gels for men. The gels were hitherto thought to be the preserve of women.

Target Market for Gillette Products
The target market for Gillette Company products is the young men aged between sixteen and thirty-four years (Cundiff 36). The grooming products especially are targeted at this age bracket. Gillette has aggressive promotional campaigns aimed at this group. The challenge is to convince these men that grooming is not the preserve of women. It used to sponsor a soccer game every Saturday in the 1990's. This was called Soccer Saturday. It was aired by Sky Sports Channel (Ferrell 98). An average of one million young males watched this program in the year 2005-2006. This was an average of one million every month. This made up around a quarter of the target population for the Gillette products (Bonoma 98).

Gillette has used Soccer Saturday to not only market the existing brands, but also as a launching pad for new products (Ferrell 78). This is what happened when the company introduced Mach3, Turbo and M3Power range of products. In terms of market growth, the company's products continue to enjoy popularity amongst the target population. They are the most famous. Gillette is likely to remain the leader in this market.

A SWOT Analysis of Gillette Company
Gillette Company has obvious strengths that work to its advantage. These are internal factors that help it to remain the most popular company in this area. First, the company is managed by qualified professionals (Cundiff 45). The staffs are also highly qualified professionals in their field. For a company to be productive, every sector must be headed by a qualified person. Every department in this company is headed by a quali ...Show more


Gillette is a subsidiary of Procter & Gamble Company. The latter is a fortune 500 company that is listed in New York Stock Exchange (Ferrell 23). It is a multinational corporation that deals with a variety of consumer products. It is located in Cincinnati, Ohio…
Author : brant14
Gillette Companys Marketing Plan essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Gillette Companys Marketing Plan"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

The company feels  that the current marketing plan for its products does not put them in a position to reach the  profit potential for the small appliances.  Success with the new line will depend upon an accurate assessment of the market and a  well-crafted, effectively implemented marketing plan that will fit in the current market.  As the marketing manager, you are charged with the responsibility of developing a new  marketing plan that will enable the company to reach the full profit potential of one small  appliance from the new product line.  The president has suggested that you use the “clean sheet of paper” concept as you develop  the plan; therefore, during the time you
10 pages (2500 words) Essay
Marketing plan
8). When it comes to the marketing of Pizza Restaurant, it provides pizza products, services, information and experience to its targeted customers to satisfy their needs or wants. Armstrong and Kotler (2005) pointed that consumers, when they face broad array of good and services, choose a specific one based on their value-perception.
2 pages (500 words) Essay
Marketing plan
In order to a marketer become successful, the company must be able to provide greater customer values and satisfaction than its customers do (Armstrong and Kotler, 2005, p. 72) and therefore recognizing and analyzing competitors and their strategic steps seem to be critical elements to business success.
2 pages (500 words) Essay
Marketing plan
A mass-market segmentation strategy appeals a firm to develop one product or service mix to be marketed to all potential consumers in the target market (Reid and Bojanic, 2009). Under mass-marketing strategy, the firm doesn’t need to develop more than one marketing program, because though consumers can be different, they are alike and react in a similar fashion to fulfilling their needs and wants.
2 pages (500 words) Essay
Marketing Plan
Marketing Plan: Individual Reflective Essay Student’s Name, I.D. Course Number: Course Title Term and Year Instructor’s Name Marketing Plan: Individual Reflective Essay Introduction In the age of market economy, marketing plan has emerged as a major substitute to the standard and traditional tools of budgeting and forecasting in business management.
12 pages (3000 words) Essay
The product simplified the use of blade, in a men's society where every body rushes for work and seek quick face service in the morning or at any time, Gillette proved to be very helpful in giving service in an easy manner, it kept on moving from simple to even more simplified.
4 pages (1000 words) Essay
Starbucks Companys Marketing Plan
It is a lifestyle, a community, a way of life, and the "customers' third location". How they are doing This research and writing aims to examine Starbucks' marketing environment and conduct a company resource audit. It does so in order to gain a better understanding and to evaluate Starbucks' current marketing strategy and tactics and to suggest potential improvements.
12 pages (3000 words) Essay
Implement a marketing solution - Gillette fusion razor
The product aims at customer satisfaction as the basic factor. The main feature of Gillette is that it boasts of a five blade surface technology. During this stage, it is essential to conduct a market research about the fusion razor, which is necessary to evaluate whether the customers will accept this product, or whether it is possible to capture a wide market share in a stable manner.
2 pages (500 words) Essay
Marketing Plan
er electronics- Lifestyle electronics include light and more sophisticated items such as, mobile phones, DVD players, MP3 players, video games, massage chairs and other massage equipments, Ipad accessories and other fashion electronics items. The major marketability of these
5 pages (1250 words) Essay
Marketing plan
The company provides the customers quality products at affordable prices. The company is known for its quality god across the world and being socially responsible in China as well. The company works on the philosophy of combining people and orders in
6 pages (1500 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
Comments (0)
Click to create a comment
Contact Us