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Select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom - Essay Example

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Select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom

The Department which I was involved in was the procurement department. The Purpose of this department was to ensure that there were adequate products in the store to fulfil customer requirements at that time. The role of the procurement section was to act as an intermediary between the process of selling and suppliers who dealt with the store. This department has to ascertain that there was back up stock in case there were any eventualities that occurred in the supply chain. Besides this, it also has to guard against overstocking. This is because of the fact that too much of a certain item could cause losses to the organisation. Their function contributes to customer satisfaction because the department ensures that customers get what they want whenever they want. (Tesco, 2007)
The organisation has two categories of customers' i.e. external customers and internal customers. Slack et al (2007) describes internal customers as those who are found within the organisation. These are the various sections in the organisation that deal with the department under consideration. This comes from the concept of treating other parts of the organisation as separate entities or organisations. This means that the organisation ought to communicate effectively with its internal customers to maximise productivity. Some of the internal customers which the procurement section of Tesco has to deal include; accounting department, supplying department, personnel department, financial department. These internal customers will be examined in detail below;

Marketing as an internal customer is one of the most crucial departments in Tesco. Their main objective is to promote and increase sales for Tesco. Basically, they are supposed to attract customers and come up with strategies that will keep them coming back. The marketing section expected four things from output in the organisation
The numbers of products or services present are sufficient to satisfy consumer's demands i.e. should not be below optimum
That products are available on time and customers do not have to wait for long periods of time before they can access them
The type of products displayed is of reasonable quality i.e. they are in good condition
The way products are displayed is attractive for consumers

If the operation section of Tesco can fulfil all the above requirements, then marketers can coordinate between promotions and service delivery. (Ruffian et al 2000) It is quite essential for marketers to advertise only hat the Company can deliver otherwise their tasks will be rendered ineffective.

The next internal customer with reference to output is the personnel section. This department deals with the coordination of human resource with the main aim of ensuring that all people in the organisation perform to their maximum level. This will therefore lead to achievement of the organisation's goals and objectives. The personnel section expects that output is sufficient in terms of quality and quantity. Their function is to ensure that everyone is performing and this also applies to the output section. (Tesco, 2007)

The financial department or accounting section is another area that depends on the output sectio ...Show more


Tesco PLC is a Retail Company based in the United Kingdom. It is the most recognised retailer of groceries in the region; this was backed up by the fact that last year it was responsible for supplying thirty percent of all the groceries in the UK. The Company was started in the 1920s and has since grown both regionally and globally…
Author : howardthompson
Select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom essay example
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