• Home
  • Subjects
  • Miscellaneous
  • select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom

select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom - Essay Example

Extract of sample
select an organisation in the U.K. and critically assess the operational methods and strategies adopted to provide satisfactory products (or services) to custom

The Department which I was involved in was the procurement department. The Purpose of this department was to ensure that there were adequate products in the store to fulfil customer requirements at that time. The role of the procurement section was to act as an intermediary between the process of selling and suppliers who dealt with the store. This department has to ascertain that there was back up stock in case there were any eventualities that occurred in the supply chain. Besides this, it also has to guard against overstocking. This is because of the fact that too much of a certain item could cause losses to the organisation. Their function contributes to customer satisfaction because the department ensures that customers get what they want whenever they want. (Tesco, 2007)
The organisation has two categories of customers' i.e. external customers and internal customers. Slack et al (2007) describes internal customers as those who are found within the organisation. These are the various sections in the organisation that deal with the department under consideration. This comes from the concept of treating other parts of the organisation as separate entities or organisations. ...
Download paper

Summary

Tesco PLC is a Retail Company based in the United Kingdom. It is the most recognised retailer of groceries in the region; this was backed up by the fact that last year it was responsible for supplying thirty percent of all the groceries in the UK. The Company was started in the 1920s and has since grown both regionally and globally…
Author : howardthompson
Download 1

Related Essays

Critically assess the claim that market research is essential to small, family owned firms. Do you think that the research aims, methods, tools, outcomes, and e
Family owned business market research is usually discussed by the family members who are member of the company. While in big organizations, market research is discussed by high ranking personnel and a team of marketing personnel. We will discuss the importance of market research in a small family owned business. Family businesses have their own special set of challenges. Not only are you in personal relationships with a number of the people you are working with, which can complicate those relationships and those with your other employees, but you also need to deal with leadership roles and how...
10 pages (2510 words) Essay
Marketing strategies of the Big Four U.K. banks
The analysis results are summarised in Table 2.
...
4 pages (1004 words) Case Study
Gucci examine how brand theories or models apply in practice to the organisation assess how they use differentiated or undifferentiated marketing strategies f
The main marketing strategy of Gucci is "designed to maintain a high profile and consistent visibility". This involves constant marketing of its products and image, which keeps the company constantly discernible to customers and the fashion world. To achieve this, Gucci has started increasing communications expenditure in the last 3 years, and is planning on continuing the increase of its marketing budget.
...
12 pages (3012 words) Essay
Communication or marketing strategies
There are three basic objectives behind communication strategy. These are to create awareness about the brand, to shape the consumer's outlook towards it and also to stimulate her purchasing intent towards the brand. This process has become significantly more important nowadays due to influx of huge numbers of alternative products in any category and due to the ever increasing number of choices in front of the consumer; in the automobile industry the situation is not any different. So to entice the consumer towards a brand and to excite her to buy the product, then making sure that she stays...
11 pages (2761 words) Case Study
Implementation of new or improved products in Financial Services Industry
In those cases where there are existing products which need slight modifications in terms of the cost, benefit or service to the customers, the firms tried to introduce such changes to make them marketable. Both the introduction of the new products as well as changes to be made in the existing products are to be undertaken by the firms with remarkable speed, so that they reach the customers well ahead of the products from the competitors. But the firms are not left with an option to skip any of the steps that may be necessary to make the product marketable. Any such effort to skip certain...
30 pages (7530 words) Essay
Critically assess how packaging, branding and design provide competitive advantage for the Brewdog portfolio
Whatever it is that the Marketing group plans shall determine the organization’s success in the industry. The ability of the said in-charged group in making amends for the organization’s ability to make it within the industrial competition in the business world shall make it possible for the business to make a considerable reputation that could attract the clients who are being targeted by the said organization. This is particularly the reason why business organizations both large-scale and small-scale make it a point that the marketing procedures that they carry on for the sake of...
4 pages (1004 words) Essay
Managing Products and Services
The hotel was closed for renovation in 2007 for an estimated duration of 15 months and a budget of £100 million. Growing competition in the local hospitality sector, changing customer preferences and the rising importance of green practices were the primary reasons behind this decision to undertake an extensive of the entire hotel. The hotel remained closed for nearly 3 years and opened in 2007 after investing over £220 million (an excess of £120 million over the initial budget) in the renovation and replacement of its entire infrastructure (Schwab, 2010).
...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!