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Several Topics(Marketing 301) - Essay Example

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Several Topics(Marketing 301)

These compose the type of wholesalers who basically buy a large amount of product and later on resell them to the retailers. The other type is called, functional intermediaries who are responsible in speeding up the transaction between the retailers and the producers or manufacturers for a certain amount of compensation.
Wholesale intermediaries are responsible for customers to have the product that they need. Without these wholesalers, people would need to buy straight from the manufacturers which is a hassle for both the consumer and the manufacturer. This is a problem, since people would need to buy a small amount of product in different manufacturers which are in different and scattered places.
With respect to the possible effect of wholesale intermediaries to retailers, it is actually a mutual benefit for both party. First, the process of transfer of goods would be a lot faster and easier. Retailers would not need to buy product in different manufacturers but instead they could get different products in a single place. Also, since the purchase of product of the wholesaler is usually discounted, retailers could derive the product in a nearer place thus, reducing the amount that could have been spend for transportation if wholesalers are not present.
The emergence of internet has helped retailers and wholesalers alike to get to the customers more efficiently. Through the internet, a certain consumer could decide which product he or she would prefer, eliminating the time spent for conversation and explanation that is usually done for the satisfaction of consumers. The emergence of the internet has played a vital role in connecting people from all over the world. With this, people from the other parts of the world could communicate with the retailers or wholesaler about the product which they would want to purchase.

Locate advertising for two products that illustrate an effective brand name, brand mark, packaging and overall "trade dress". Explain why you think each product has a strong brand identity.
Two products which I think illustrate an effective brand name, brand mark, packaging and overall "trade dress" are Motorola cellular phone and Pepsi Cola. Motorola in its television advertisement have successfully demonstrated the importance of products being just some millimeter in width. The brand mark of the Motorola products are usually slim and innovative cell phones which still functions as competitive as any other cellular phones. The packaging of the product makes one to think that the slimmest of the product could make someone look more important and that it is a millimeter worth wanting. The Pepsi ad which usually shows famous personalities drinking the product has created an impression regarding the products worth. It shows that these famous celebrities are enjoying and are purchasing the product which creates a packaging that if one would drink the product he or she could be at least in the same level as the rich and famous, at least in the brand of cola that one is purchasing.
Each product has a strong brand identity because if one would mentions cola, the first thing that would come to mind is usually Pepsi. If one mentions a slim cellular phone, the brand that would pop in the mind would be Motorola.

Consider a customer service experience you have had in the last month or so. Was it positive or negative Describe you're experience and then ...Show more


Do wholesale intermediaries provide an ultimate value to customers, or do they interfere with the process of retailing Explain the reason for your answer. Has the emergence of internet played a role in wholesaling and retailing transactions If so why Wholesalers are basically those which act as intermediate people…
Author : schmidtmaya
Several Topics(Marketing 301) essay example
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