Essay sample - Marketing Research College Essay

Pages 4 (1004 words)
Download 0
This paper discusses the concept of Marketing Research, its importance in the present day industry, its objectives & Purpose, the Marketing Research Process, Its importance and relevance to a new organization, obstacles in conducting a market research. A live case, it's summed up advantages through marketing research and conclusion.


Business is a very fluid state; its states will never be constant, ever changing from time to time. Because of these constant changes Organizations are always posed with a question, what do I do next Little can be answered with out any data to support. The collection of such relevant data gathers high importance especially for beginners because before organizations can launch their products they can understand the feasibility of their efforts through market research.
1. Formulating the problem: The very purpose of any marketing research is to identify the problem and its relevance to the organization. An ill defined problem can mislead the entire market research because of poorly defined research objectives.
Initially for beginner, problems are plenty in understanding his/her own business and the general market conditions. Question such as whom to market What to market are the real challenges for an entrepreneur Marketing research helps in finding solutions for these and also many other issues. The concept of four 'p's (product, place, price, people) needs to be answered.
2. Developing Objectives of the research: The objectives of the research should be clear and specific. The objectives should cover the questions regarding the purpose of the study, Method in which the study is to be conducted, the information needs and the sources of information.
The concept to ...
Download paper
Not exactly what you need?

Related papers

Internet Marketing College Essay
Page, K., & Uncles, M (2004) define Internet marketing as a marketing strategy adopted by many entrepreneurs to reach out their customers through Internet with an organized plan and a smart marketing campaign. The author argues that the online market is growing at a rapid pace compared to the retail market, so that anyone with the need to make money select Internet as his first choice. As per the…
4 pages (1004 words)
E-marketing College Essay
Email is far inexpensive on a cost-per-customer basis than other electronic marketing forms. Email speed up communication to as little as 48 hours in most cases than as much as 6 to 8 weeks for direct mail. Campaign success can be measured using software intended to document responses or sales that can be attributed to email marketing efforts. Reports can be produced on the quantity of emails read…
5 pages (1255 words)
Marketing Communication College Essay
With the growing concern over environmental pollution and consequently its effect in the form of global warming has led every organization in the world to reconsider their strategies1. It is extremely essential that an organization considers its environment before beginning its existence and marketing process. As a matter of fact, environmental analysis should be incessant and feed all aspects of…
16 pages (4016 words)
Marketing Management College Essay
These products are of high meaning to us but have almost zero utility. I absolutely agree with the writer since things, the possession of which, was highly cherished previously are now taken for granted. The middle class community is now not striving to give their family a better living and their children a good education, but they are now working themselves out in order to get the luxuries that…
3 pages (753 words)
Marketing Strategy College Essay
These products will be marketed with unique capabilities and innovative designs that would differentiate it from its competitors. The products would be positioned as a highly differentiated product that adds value to the customers.…
5 pages (1255 words)
Marketing Plan College Essay
The planning process begins with an attempt by the company to size up its present market situation and the factors responsible for it. Such a plan ensures a systematic approach to developing products and services to meet and satisfy the consumer's needs. Providing strategic option is a key role for the marketing plan.…
7 pages (1757 words)