Media Coverage on Public and Ethical Concern - Essay Example

Only on StudentShare

Extract of sample
Media Coverage on Public and Ethical Concern

It made the US government believe in a concept known as the domino theory. The paramount idea in this discourse was that if one Asian nation fell to the leftist ideology of communism, others would quickly follow.
Historically speaking, the year of 1954 had seen the Communist forces in the north of Vietnam, led by Ho Chi Minh, defeat the colonial French rule in Vietnam. Ho Chi Minh chartered a policy whereby Vietnam was divided into a pro-American Southern and a communist northern bloc with a demilitarised zone (DMZ) in the middle. Though, Ho Chi Minh had intended to bring the two sections under one government by a common rule of the ballot, it never really happened. On the contrary, the communist forces began a guerrilla war against the south.
This tempted the US government to launch a battle in Vietnam in order to curtail what it believed to be the rise of Soviet communism. If from the point of view of Utilitarianism, the ethical doctrine that holds that the moral worth of an action is solely determined by its contribution to overall utility, we make an effort to justify the war, we realise that even then the action of the US government was really uncalled for. ...
Download paper


The US military intervention in Vietnam from 1965 to 1973, which is popularly, called The Vietnam War recorded the killing of almost 200-250,000 South Vietnamese soldiers whereas 58,200 US soldiers were reported to be dead or missing in action. The staggering amount of human lives lost is reason enough for attempting an ethical explanation of the event.
Author : vandervortcharl

Related Essays

Media and Public Opinion
"This dependence gives the media an enormous capacity to shape public thinking 'The press is significantly more than a purveyor of information and opinion. It may not be successful much of the time in telling people what to think, but it is stunningly successful in telling its readers what to think about. And it follows from this that the world looks different to different people, depending not only on their personal interests, but also on the map that is drawn for them by the writers, editors, and publishers of the papers they read'" (Iyengar and Kinder, 2) There have been several important...
5 pages (1255 words) Book Report/Review
Ethical concern related to low-wage workers
First of all, in order to create a background for my essay, I would like to start with a definition of the term 'ethics'. This term is taken from the Greek, and the Greek word 'ethos' means 'character'. Nowadays, ethics can be defined as the set of rules for interpersonal communication, which takes place either on daily basis or at the level of big business. "Making ethical decisions in business is often difficult because business ethics is not simply an extension of an individual's personal ethics or a society's standards of right and wrong" (, 2005). Just being a righteous person,...
6 pages (1506 words) Essay
Media, Citizenship, Public Opinion and Spin
The television can be considered as public media also as there are entertainment channels in the television. When any media is capable of reaching of a large amount of gathering, it can be considered as mass media. The mass media includes the parts of cyber media like web sites, pod casts and blogs when they are capable to attract a vast amount of people....
12 pages (3012 words) Essay
Develop a public relations campaign
This paper will outline Riordan's PR campaign including its defined target audience, an overview of public relations issues, and implications of ethical issues. In addition, Riordan has implemented a marketing research plan and sought to align its marketing and public relation strategies...
13 pages (3263 words) Article
Media in the Providing Wartime Coverage
For peace to exist among all nations, ideas and information should be freely disseminated both within frontiers and across them. This is because a free and independent media is essentially the lifeblood of well-founded, working societies, and a lifeline to progress itself (Shaw, 1996). In nations where censorship has been found to be imposed, both democracy and development have been big losers. It is also a known fact that most of the reporters who have died in the line of duty around the world have been mostly murdered for reasons such as revealing corruption or abuses of power, opposing...
3 pages (753 words) Essay
Analyse how Public Relations communications theory can help an understanding of the role of new media.
Toward the end of the century, as business corporations became the dominant institutions of our times, the scope of PR widened and assumed new roles in the commercial realm of product marketing. At the birth of the new millennium, the ascendency of digital technology into the mainstream has once again enhanced and redefined the nature and role of public relations industry. Irrespective of the evolution and change of mediums of communication over the last century, the essence of PR industry has remained more or less the same. In other words, the theoretical framework within which the PR...
6 pages (1506 words) Essay
Public Relations - Media coverage of a crisis
This gave the crisis a wide reach due to the variety of media used. The internet was one of the most widely used mediums in reporting the crisis. Most media outlets have websites that display news and the use of instant messaging may have also played a great role in covering the oil spill. Most websites have subscription plans which they use to send news to members in their databases. The internet, judging from its accessibility and cost of access, was the preferred medium of coverage of the crisis. The numbers of avenues that are available for the information to be passed on the internet are...
5 pages (1255 words) Research Paper
Got a tricky question? Receive an answer from students like you! Try us!