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PEST analysis and a SWOT analysis for Arm Holdings - Essay Example
It is for any organization to look at it environmental factors before it embarks on its marketing plan. The environmental factors which should be looked at include; internal, micro and macro environmental factors. They are very important and if they are taken into consideration by an organization before embarking on a marketing process, the organization indeed will achieve its organisational goals and objectives.
This has made Arm Holdings' products to be very popular in the market today.
So far, there is no altitude of Arm Holding products in the sense that they fail to become popular in other countries because they are foreign products. Their product have been very competitive in the market since they have been designed with the latest technology and since the world today is growing fast as far as information technology is concerned, then they are being manufactured at the right time.
Since Arm Holdings Products are produced and marketed international, they consider the level of inflation, interest rates, long-term Gross Domestic Product's per capita prospects in order for them to know the way forward as far as distribution and marketing of their products is concerned.
Arm Holdings Company to ensure their products are competitive in the market, they have always ensured that they do a feasibility study on the internal environmental factors in which the firm operates. In order for the firm to they match the organization's resources and a capability in the competitive environment in which it operates, SWOT analysis tool has been a very important tool. 2
Over the years, Arm Holding Company products have had a brand name in the market. ...