Got a tricky question? Receive an answer from students like you! Try us!

Tesco Customer Experience - Case Study Example

Only on StudentShare
College
Case Study
Miscellaneous
Pages 4 (1004 words)

Summary

TESCO is one of the leading international retailers in the world. It was started in the mid of 1920s with the trading name TESCO. Since then the company has slowly expanded and marked its presence in different markets and sectors (TESCO). The growth strategy of the company is a long-term strategy based on four key parts: growth in the Core UK business to expand by growing internationally to be as strong in non-food as in food and to follow customers into new retailing services.

Extract of sample
Tesco Customer Experience

People believe that they the company can use its size and success to be a force for good. This challenge is indeed accepted by Tesco with enthusiasm and commitment.
Consumers identify a brand's distinctive capabilities based on their perceptions that have themselves been created by the marketers over a period of time. A genuine brand is "the internalized sum of all the impressions received by the customers and consumers resulting in a distinctive position in their mind's eye based on perceived emotional and functional benefits" (Knapp). A brand, in general, conveys certain aspects like attributes, benefits, values, culture, personality and user. According to a recent study, Tesco is believed to have the strongest brand image online and this fact is clearly visible from its official website.
Tesco implemented the Club card rewards program to gather necessary customer information, which it then used to cater to specific customer needs and potential wants. When shoppers signed up for the card, they automatically submitted their age, gender, and income. Tesco was able to segment their shoppers based on these factors. ...
Download paper
Not exactly what you need?

Related Essays

Strategic Direction of Tesco
We have a track record of providing value for customers, creating jobs and training, providing opportunities for suppliers and regenerating deprived areas.…
15 pages (3765 words)
Tesco Plc
. Tesco plc is largest retailer in the UK and one of the largest retail firms in the world. The company operates four store formats :Tesco Express, Tesco Metro, Tesco Extra and Tesco Superstores.Tesco Express store are combinations of convenience and gasoline retailers. Tesco Metro locations are small urban stores designed to meet the needs of the local community. Tesco Extra stores are hypermarkets located in Asia. Tesco Superstores provide traditional grocery items as well as insurance, banking, telecommunications products, books, flowers, movie rentals and school uniforms. The firm has…
9 pages (2259 words)
Retail Marketing (Tesco)
A very humble beginning in 1919 when Jack Cohen began this journey gradually transformed the fortunes.…
9 pages (2259 words)
Tesco PLC Strategies
Having said this, the purpose of this paper is to first of all analyse the strategy adopted by Tesco in relation to product transportability", transferability of competitive advantage","Inter-firm transferability of resources", and the need to adapt to local market conditions in the following overseas markets (USA, Thailand, Malaysia, Japan and China).…
10 pages (2510 words)