Management Concepts in Hospitals Essay

College
Essay
Miscellaneous
Pages 3 (753 words)
Download 0
Community hospital is serving and thus targeting multicultural, multiethnic population[Noonan and Savolaine,40]. The new market orientation of the community hospital was characterized by customer centered approach. Serving the ethnic populations in their own cultural-friendly means turned out to be a very good business strategy.

Introduction

this was then followed by simple but highly effective tools to make the customers [patients] feel valued. The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it a family centered care. Multilingual physicians and nurses were catering the patients. This was enhanced by presentable looks of the hospital characterized by large state of the art labor rooms and post partum rooms with Jacuzzis and rooms for family members.
The market orientation of an organization is directly related to overall business performance, employee commitment and esprit de corpse[Jaworski and Kohli ,10].The above quality improvement measures turned out to be good business strategy too. The marketing presence was further enhanced by-creating a new maternity services 'brand' for the hospital-the graphic image of infant footprint. The hospital further stated its presence loudly through aggressive advertisement.
1. Focus on the customer -serving majorly in native language, advertising in native languages, organizing cultural shows for the ethnic population and in general making the people feel at home for the stressful event of childbirth to take place.
3. ...
Download paper
Not exactly what you need?

Related papers

Safety Management in the Construction Industry
Defense Estates should devise a safety policy during the planning stages of the Boiler project so that each and every individual should understand and follow the safety principles. The general health and safety policy is the way in which a company sets out its intention to manage health and safety. During the workplace inspection at the Boiler site every component of the total system should be…
Quality Management College Essay
This study focuses on such three main barriers which were highlighted in the findings from a research study in the Irish Health Care sector, emphasizing on the factors related to quality implementation. These show the barriers which act as resistance to change to TQM and they are (i) Organizational culture (ii) Interdepartmental barriers (iii) Quality not given its significance. The paper finally…
Management Essay
The leadership is enormously controlled by leader's essential limitations and opposing orientations. For the motive of the vagueness as regard to aspiration, objective, favorites, understanding, organization history and structure the organizational leader make not-rational selections. More properly it is also observed that the leadership and organization and the making of decisions can truly be…
Management Concepts in Hospitals
Milton Siepman when appointed as the Chief Executive of General Health System, associating with Adventist Health Systems, is confronted with numerous challenges. The major ones that demand urgent attention from Mr Milton are as follows.…
Management Concepts in Hospitals Essay
this was then followed by simple but highly effective tools to make the customers [patients] feel valued. The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it a family centered care. Multilingual…
Financial Health of Teaching Hospitals
Two key hypotheses of the study: (1) COTH hospitals because they comprise the largest part of teaching hospitals would have better financial margins and realize less impact on full-time equivalent residents, while family practice single-residency hospitals would fare worse than COTH hospitals; (2) citing little evidence of direct medical education payments from managed Medicare, which was…
Psychiatric Hospitals in Ireland
The call for uniformity of care for psychiatric illnesses has been fostered by several legislations across countries, and the current trend is to foster care increasingly in the community in collaboration with the family [2]. Despite that, there are certain conditions where there is a need to detain the patient in the mental health hospitals with forceful and involuntary admission, where coercion…