Got a tricky question? Receive an answer from students like you! Try us!

Motorcycle Market Report - Essay Example

Only on StudentShare
Author : robertolynch

Summary

Global motorcycle demand will grow six percent annually through 2011. Gains will be led by developing markets based on rising incomes and the introduction of higher quality machines with newer technologies. In developed markets, fuel prices and car restrictions will make motorcycles more attractive as transportation" (www.freedonia.com)

Extract of sample
Motorcycle Market Report


The recent trends in the motor bike industry suggest that the industry is shifting towards achieving more individualization or customization into the motor bikes offered to the customers. This customization comes in many forms. Therefore accessory offered by me is of really great value and according to the recent market trend.
"The $14.6 billion* U.S. market for motorcycles is set to see its 13th consecutive growth year with the support of a key consumer bloc. Baby boomers are heading out on the highway in droves. Motorcycles, including cruisers, sport bikes, touring and dirt bikes accounted for nearly 91% of motorcycle sales in 2004 and scooters, standard bikes and dual-purpose bikes accounted for the rest of the market. All segments have experienced a boost in 2005 and through 2006, due to skyrocketing gas prices, bringing more cycle devotees into the core user group and further changing the face of the motorcycle consumer. In 2003, there were 8.8 million motorcycles in operation in the United States, or 3 motorcycles for every 100 persons. Of those, 6.9 million were used on public roads and highways, and 2.4 million were used off-road, these figures also include 500,000 dual-bikes, which are designed for use on public roads and for off-highway recreational purposes.*" (http://www.tank-sports.com)
Heated grips work as a "flexible, adhesive, wrap-around heating element wi ...
Download paper

Related Essays

Marketing, target market report
The segmentation theory is a part of economics that relates to the yield curve of a finance sector. In other words, they cannot replace each other in any form. This creates a specific amount of investors for both the long and short tem markets. The result of this affects the interest rates in a market. The long and short term supply is both adversely affected (Mishkin & Eakins). Thus, each of these markets is functioned and is determined at an independent level. Another aspect of this is the reliability it places on short term investments. Each investor has a fixed maturity preference. Because…
4 pages (1004 words)
Market research report on Exxon Mobil
Despite the fact that the Japanese economy has rebounded slightly in first several years of new millennium after the period of slow growth, it still faces some serious structural problems. At the beginning of the year 2004, there was some hope that more strong consumption demand as well as new better conditions in corporate sector would entail economic recovery. However these hopes did not materialize due to several factors:…
10 pages (2510 words)
strategic business analysis
Moreover, the improvements in infrastructures and technology contributed to the development of several motorcycles producing firms.…
20 pages (5020 words)
Equity Market
The most popular method for stock valuation is the 'Discounted Cash Flow' technique that takes into account the estimated stock price, dividend rates, and the growth rates together with the discount rate or expected return. It is based on the efficient market hypothesis that says that the listed stock price is close to the estimated fair value of the stock. The model takes into account dividend growth rate and price growth rate to arrive at the expected future price of a stock security.…
2 pages (502 words)
design market research report
In his early projects he used recycled bottles. He has sought to instill his products with a magic and romance that usually transcend their functions. He makes computer generated floral drawings and also develops designs for mass production. He has a work collection of glassware for Dartington crystal and also develops new products e.g. eyewear (Jennifer 2006).…
4 pages (1004 words)
beyonce target market report
Doing this led to a different way to turn imperfect competition into one that was based around moving outside of the competition. The more that different individuals could become a target the more likely they would be able to respond to the products and services in a positive manner (Wedel, 2000).…
4 pages (1004 words)