Got a tricky question? Receive an answer from students like you! Try us!

Strategies That Fit Emerging Markets: An Analysis of the Indian Retail Bandwagon in comparison to that of China - Essay Example

Only on StudentShare
Author : qreichert


This study will give the analysis & insights of the different marketing strategies adopted by India in comparison to that of China and how these strategies impact the Growth of Retail in both these countries. This study will enable the business men from New Zealand interested in doing retail business in highly growing retail industries of China and India…

Extract of sample
Strategies That Fit Emerging Markets: An Analysis of the Indian Retail Bandwagon in comparison to that of China

The major imperialist countries and their principle ideological apologists have invented a new political language and introduced new concepts to disguise the nature and the operation of their pursuit of global domination. Unfortunately, many writers such as Ahmed (1999), Arnold (1998), Batra (1999), Chang (1998), Dawart (1999), Kohli (1999) have accepted the new terminology and worst have echoed its claims. Most of study will talk about the Economic growth in China & India has been dramatic in the past decade. Batra (1999, 35) mentions that rapid efforts to modernise its economy have resulted in high GDP increases.
Consumer goods companies have already established themselves with success in India; there is huge potential for future development as the country modernises. Whereas National and regional brands are still extremely strong, and multinationals have to be aware of the extent to which they need to adapt their products and marketing to the Chinese consumer. (Neupert, 1997)
With a population of more than one billion hungry for better infrastructure and more consumer goods, China is the biggest single business opportunity that exists today. ...
Download paper

Related Essays

Emerging Markets
This article states example of China, India etc where the local demand has grown steadily and to a vast amount-as pointed out by a global strategist ;Andrew Milligan, who believes that these changes may be sufficient enough to outset the negative repercussions of the US economy.…
8 pages (2008 words)
Business Studies (Entry into Chinese and Indian Retail Markets)
He contended that a lot depends upon the differences in the extent of geographical location and the degree to which the company is centralized for decision making. International marketing is different from home-country marketing and the success or failure of the decision basically depends upon;…
5 pages (1255 words)
International Business in Emerging Markets
An automobile is basically regarded as a vehicle having wheels and carrying its own engine. The previous names given to an automobile were "horseless carriage" and "motor car" where motor was to denote an engine. The behaviour or making an automobile work is entitled as driving. Every automobile consists of a seat for driver and at least another seat for the passenger (http:/…
12 pages (3012 words)
Evaluation of SWOT, Generic Strategy, Porters 5 Forces, and the Blue Ocean Analysis in emerging markets
There has been virtual silence, however, on the practical tools required to excel in a Blue Ocean Analysis. Rather than put these tools to their best use, executives in these emerging market sectors have been told to be "brave" and "entrepreneurial." Rather than being encouraged to adopt a strategy like Blue Ocean so they can have an effective paradigm for management and understanding of the markets, they are told that they should "learn from failure" while they try to "seek out revolutionaries." Although thought-provoking and even somewhat motivational, these statements are not substitutes…
3 pages (753 words)
Emerging Markets
While developing economies are usually flooded with emerging markets, the concept is not novel to developed economies. It is these emerging markets, which when successful in the future, become economic giants in the industry (Garten, 1997). The emerging markets need to consider a lot of geographical and economic concerns before setting in a foreign country. They may be small enterprises or large projects. This paper seeks to evaluate the industry of emerging markets in the Latin America, particularly in Mexico, and see how successful it has been over the years. It would also analyze how these…
8 pages (2008 words)